"Most business owners feel the need to spend a fortune on their website and don't get the results they are hoping for. Having an expensive website doesn't mean that it will work for you, it's about having five essential elements that will convert visitors into leads."

Mara's approach of empowering the business owners with marketing knowledge has saved them thousands of dollars in unnecessary marketing costs by teaching them practical and simple marketing strategies.

"There are five essential elements that every business should have for their website", Mara says. Firstly, business owners should have an opt-in form with a free give away for people to sign up to. This gives you a low cost way to stay in contact with interested prospects. Another essential element is a clear headline that tells people exactly what you do within the first few seconds of them visiting your website.

Additionally, you will need clear contact details - I recommend the top right of your website header, some sort of social engagement through either a blog or social media and finally, analytics software that can tell you how your website it performing.

"I'm on a mission to cut out the fluff and simplify the marketing process so that everyday business owners can feel competent in getting new customers."

Once your website starts working for you to generate a list of interested leads, business owners need to put into place a sales process that builds confidence in customers' minds and makes it easy for them to buy.

Mara offers a free seven day program with practical marketing strategies business owners can implement into their business. To sign up for this free program visit www.adfinity.com.au.

Mara Roberts