Sport Uniform Provider Reminds Businesses: “Running and Triathlon Season is Upon Us.”
Announcement posted by Imagepak Marketing 05 Nov 2014
Corporate clothing supplier in Perth reveals how corporate running and triathlon teams boost morale and garner word of mouth advertising.
Perth, WA, 5 November 2014 - Spring is here and summer is on its way. This means that running, cycling and triathlon competitions are in full swing. One corporate clothing and sport uniform supplier from Perth is reminding companies that there is still plenty of time to sponsor a corporate team for triathlons, running and cycling.
Many corporations and smaller businesses sponsor teams to participate in athletic events, especially charity events. Many triathlons allow teams of three people in which one runs, one cycles and the other swims.
A lot of companies like to sponsor teams. It helps their employees get in better physical condition, but nobody has to be a full triathlete unless they want to. Often, employees start out by competing on one “leg” of a team triathlon and end up becoming triathletes because they liked it so much.
Running is more casual, with plenty of charity events and “fun runs” on the calendar. The serious runners are at the front of the pack and those who are there to have fun and get exercise have plenty of company.
How Companies Benefit from Sponsoring a Corporate Team
Both large corporations and smaller local companies often sponsor teams of runners, cyclists and triathletes, especially in charity races. They receive numerous advertising impressions from having their uniforms worn. In addition, participants feel a sense of camaraderie with each other that extends back into the workplace.
How Advertising Impressions Work
Whenever someone hears or sees a company’s name or logo, it is called an advertising impression. TV, radio, magazines, newspapers and the Internet are full of advertising, with many advertisers competing for “real estate” inside the minds of consumers. When a company sponsors runners, cyclists or triathletes, they receive high quality advertising impressions every time someone sees one of their participants wearing their uniform.
If employees are encouraged to wear their uniforms while they practise, it produces numerous advertising impressions before the races even happen. Every time the employee is seen, on the way to or from practice or while practising, it results in an advertising impression. On race day, thousands of impressions are delivered, especially if the company logo is displayed prominently along with those of other sponsors.
Camaraderie in the Workplace
Employees who participate in sporting events wearing a company uniform often feel more proud of their workplace. In addition, they feel a sense of camaraderie with others in the workplace who are “on their team.” This is particularly beneficial if employees from different departments are on the same racing team because it often results in unprecedented cooperation between departments.
General Benefits
Scott Eaton, owner of ImagePak Marketing, has seen numerous companies benefit greatly from sponsoring corporate teams in sporting events. According to Mr Eaton, “There is no better feeling than the camaraderie of competing on the same team for a common goal.”
ImagePak Marketing provides corporate clothing and sport uniforms to Perth area businesses. They have served Perth for over thirty years and have developed a reputation for quality and integrity. For more information or to place an order, call 1300 658 745 or visit their website: http://www.imagepak.com.au/.
Many corporations and smaller businesses sponsor teams to participate in athletic events, especially charity events. Many triathlons allow teams of three people in which one runs, one cycles and the other swims.
A lot of companies like to sponsor teams. It helps their employees get in better physical condition, but nobody has to be a full triathlete unless they want to. Often, employees start out by competing on one “leg” of a team triathlon and end up becoming triathletes because they liked it so much.
Running is more casual, with plenty of charity events and “fun runs” on the calendar. The serious runners are at the front of the pack and those who are there to have fun and get exercise have plenty of company.
How Companies Benefit from Sponsoring a Corporate Team
Both large corporations and smaller local companies often sponsor teams of runners, cyclists and triathletes, especially in charity races. They receive numerous advertising impressions from having their uniforms worn. In addition, participants feel a sense of camaraderie with each other that extends back into the workplace.
How Advertising Impressions Work
Whenever someone hears or sees a company’s name or logo, it is called an advertising impression. TV, radio, magazines, newspapers and the Internet are full of advertising, with many advertisers competing for “real estate” inside the minds of consumers. When a company sponsors runners, cyclists or triathletes, they receive high quality advertising impressions every time someone sees one of their participants wearing their uniform.
If employees are encouraged to wear their uniforms while they practise, it produces numerous advertising impressions before the races even happen. Every time the employee is seen, on the way to or from practice or while practising, it results in an advertising impression. On race day, thousands of impressions are delivered, especially if the company logo is displayed prominently along with those of other sponsors.
Camaraderie in the Workplace
Employees who participate in sporting events wearing a company uniform often feel more proud of their workplace. In addition, they feel a sense of camaraderie with others in the workplace who are “on their team.” This is particularly beneficial if employees from different departments are on the same racing team because it often results in unprecedented cooperation between departments.
General Benefits
Scott Eaton, owner of ImagePak Marketing, has seen numerous companies benefit greatly from sponsoring corporate teams in sporting events. According to Mr Eaton, “There is no better feeling than the camaraderie of competing on the same team for a common goal.”
ImagePak Marketing provides corporate clothing and sport uniforms to Perth area businesses. They have served Perth for over thirty years and have developed a reputation for quality and integrity. For more information or to place an order, call 1300 658 745 or visit their website: http://www.imagepak.com.au/.