Maximise your Brand Exposure for the Gold Coast Commonwealth Games

The Gold Coast 2018 Commonwealth Games will be the biggest event Australia will see in the next decade.

As a proud sporting nation, Australia’s Gold Coast will deliver a pre-eminent and memorable Commonwealth Games with outstanding facilities providing maximum opportunity for sporting excellence.

The 2018 Commonwealth Games represent an unparalleled marketing opportunity for the Gold Coast and Australia as a whole. We are lucky enough to live in one of the most beautiful and diverse countries in the world and we want the millions of people watching around the globe to see this and come visit Australia.

Tourism Marketing

The Gold Coast 2018 Commonwealth Games™ (GC2018) will be a highly significant sporting event for Queensland that will provide the state the opportunity to achieve benefits for many years to come.

Attracting wide public attention, the Games has the potential to increase interstate and international visitation and enhance Queensland’s brand as a tourist destination.

The key will be having the infrastructure perfect and finished on time, the Gold Coast looking pristine and signing the right media station.

You can view the great handover video to the Gold Coast from the Glasgow Commonwealth Games here.

Our Advice for local Businesses

The organiser’s preference is to use local businesses wherever possible. So keep an eye on their official website; www.gc2018.com for any opportunities as the games approach. Also see theBusiness QLD website for tender opportunities.

• The games provide an invaluable advertising opportunity for local businesses to promote to the public.
• Make sure that your reaching out to customers on social media, regularly post to your Twitter, Facebook and Instagram accounts about any upcoming promotions or events your business might be doing.
• Keep an eye out for any sponsorship opportunities that might suit your business. Sponsorship is one of the most successful marketing techniques.

 Our Advice for Athletes 

• Creating strategic partnerships/sponsorship, listening to fans, using the athlete’s social networks and incorporating mobile marketing.
• The Games are a great opportunity for athletes to increase their following, update your social media daily and connect with fans on a more personal level.
• Athletes also need to think clearly about everything they post and ensure it will not damage their brand.
• Marketers should be flexible with their sport’s marketing plans, constantly monitoring feedback from campaigns and making necessary changes.
• Sports marketing campaigns should take advantage of all types of available technologies and resources, such as social websites and mobile marketing, in order to better connect to fans.
• Follow suit and be inspired by one of your favourite athletes, one of our favourite Olympic Athletes for Marketing and PR is Caroline Buchanan.

Our Top 4 Tips to Market Successfully during the 2018 Games

• Strategic Partnerships
• Social Media
• Email Marketing
• Public Relations – get the media talking about you for the right reasons.

 The countdown is on! NIQUE Marketing has a particular interest in sports marketing, so if you are a local business or athlete contact us to maximise your brand for the 2018 Gold Coast Commonwealth Games.