Magnetic Content adds HubSpot to arsenal
Announcement posted by Ovato 19 Nov 2014
SYDNEY, Australia – 19 November 2014 – Magnetic Content has today announced it is a Certified Agency Partner of the world’s leading inbound marketing and sales platform, HubSpot. The relationship will allow Magnetic Content to be part of a growing network of agencies authorised to resell HubSpot’s software and grow the inbound movement globally.
As part of HubSpot’s Partner Program, Magnetic Content is able to offer a closed loop lead generation service with an inbound approach that reflects how modern consumers buy. Inbound marketing is the science of finding ways to get your customers to come looking for you.
Spectrum Group Business Director Aaron Crowther said, “There are a number of organisations that say they do content marketing but haven’t invested in the human capital, the tools and the analytics we have. The way we approach content marketing at Spectrum Group through Magnetic Content is in the truest sense, inbound marketing.”
HubSpot Senior International Channel Account Manager Mads Nielsen said, “We are pleased to announce that Magnetic Content is a Certified Agency Partner of HubSpot. It has a unique approach to inbound content marketing services and we’re confident of a long lasting partnership. Ninety-three per cent of companies using inbound marketing increase lead generation, so Magnetic Content is well positioned to offer a best-in-class solution to its clients.”
Inbound marketing costs 62 per cent less per lead compared to traditional outbound marketing, according to research produced by Voltier Digital. HubSpot’s all-in-one integrated platform combines blogging, content optimisation, SEO, social monitoring and publishing, email marketing, landing page, and analytics tools to attract, engage and delight customers.
Crowther said the key to a first-class communication approach is creating engaged communities and the only way to do this is to put the customer at the centre of the conversation.
“Our content marketing initiates conversation, debate and co-creation, which is essential if you want to close leads and build loyalty,” Crowther said.
“HubSpot allows us to take feedback on board and continually evolve the program so it becomes more effective over time, but the greatest value lies in the insights it gives clients who are using it to reimagine how they create value for their customers with products and services.”
The HubSpot partnership comes off the back of the launch of Spectrum Group’s Nectar offering, a digital program that assesses an organisation’s social pollination level, or digital influence. It compiles dashboards and reports that help clients make better business decisions based on how content is consumed and shared.
Crowther said Magnetic Content’s vision is to help its clients better understand how to integrate their entire marketing and communications functions in order to create meaningful connections that build trusted relationships.
“Where we are today as a Group means we’re speaking with lots of different people. Once we spoke mainly to PR managers, but today we speak more with CMOs and CEOs because we can offer something a little bit different that clearly shows how leads are generated and nurtured. We think of it as four pillars, one voice. It includes PR, social, creative and content,” said Crowther. “The connectedness with our clients within the Spectrum Group is only going to get better.”
Crowther said HubSpot is a strategic asset. “We brought Brian Corrigan in as Content Director because he has unmatched experience in the industry and this will strengthen his team further.”
-ENDS-
About Magnetic Content
Magnetic is a content marketing agency that specialises in story telling that creates conversation, community and sales leads. It brings content and social together, because neither can function effectively in isolation.
Magnetic Content is a Certified Agency Partner of the world’s leading inbound marketing and sales platform, HubSpot. It has a programmatic approach to content marketing that involves auditing and strategic planning; creation of videos, infographics, long-form and snackable content; dissemination using SEO, amplification services and social; reporting, lead generation and customer nurture; as well as training and enablement.
Magnetic Content is a part of Spectrum Group.
About Spectrum Group
Spectrum Group is an integrated communications firm that has been building brands for clients in the Asia Pacific region since 1996. With offices in Sydney and Singapore it has built its reputation servicing organisations that sell technology and related services to businesses and consumers.
No other communications firm has the depth of experience Spectrum Group does. This matters because no space moves as much or as quickly. You need maturity and agility to make a real difference.
Through Spectrum Communications, Max Australia and Magnetic Content, Spectrum Group creates connections that build trusted relationships.
About HubSpot
HubSpot is the world’s leading inbound marketing and sales platform. Since 2006, HubSpot has been on a mission to make the world more inbound. Today, over 11,000 customers in over 70 countries use HubSpot’s software, services, and support to transform the way they attract, engage, and delight customers. HubSpot’s inbound marketing software, ranked #1 in customer satisfaction by VentureBeat and G2Crowd, includes social media publishing and monitoring, blogging, SEO, website content management, email marketing, marketing automation, and reporting and analytics, all in one integrated platform. Signals, HubSpot’s award-winning sales application, enables sales and service teams to have more effective conversations with leads, prospects, and customers. HubSpot is headquartered in Cambridge, MA with offices in Dublin, Ireland, and Sydney, Australia, and has been recognized by Inc., Forbes, and Deloitte as one of the world’s fastest-growing companies. Learn more at www.hubspot.com.
About the HubSpot Partner Program.
Over 1,900 certified agencies worldwide leverage HubSpot to transform their business. HubSpot's Partner Program offers support and resources to digital marketing, public relations, content marketing, and advertising agencies worldwide that share HubSpot's mission to create an inbound experience for leads, prospects, and customers. HubSpot partners worldwide resell HubSpot's inbound marketing and sales platform, and are an integral part of HubSpot's overall growth and success. The Partner Tier program is designed to acknowledge those Agency Partners who have not only brought the inbound message to the most clients, but also those who executed inbound marketing services to the highest standards. Partners can achieve Silver, Gold, Platinum, or Diamond tiers based on their performance and growth. Learn more about HubSpot's Partner Program here.
As part of HubSpot’s Partner Program, Magnetic Content is able to offer a closed loop lead generation service with an inbound approach that reflects how modern consumers buy. Inbound marketing is the science of finding ways to get your customers to come looking for you.
Spectrum Group Business Director Aaron Crowther said, “There are a number of organisations that say they do content marketing but haven’t invested in the human capital, the tools and the analytics we have. The way we approach content marketing at Spectrum Group through Magnetic Content is in the truest sense, inbound marketing.”
HubSpot Senior International Channel Account Manager Mads Nielsen said, “We are pleased to announce that Magnetic Content is a Certified Agency Partner of HubSpot. It has a unique approach to inbound content marketing services and we’re confident of a long lasting partnership. Ninety-three per cent of companies using inbound marketing increase lead generation, so Magnetic Content is well positioned to offer a best-in-class solution to its clients.”
Inbound marketing costs 62 per cent less per lead compared to traditional outbound marketing, according to research produced by Voltier Digital. HubSpot’s all-in-one integrated platform combines blogging, content optimisation, SEO, social monitoring and publishing, email marketing, landing page, and analytics tools to attract, engage and delight customers.
Crowther said the key to a first-class communication approach is creating engaged communities and the only way to do this is to put the customer at the centre of the conversation.
“Our content marketing initiates conversation, debate and co-creation, which is essential if you want to close leads and build loyalty,” Crowther said.
“HubSpot allows us to take feedback on board and continually evolve the program so it becomes more effective over time, but the greatest value lies in the insights it gives clients who are using it to reimagine how they create value for their customers with products and services.”
The HubSpot partnership comes off the back of the launch of Spectrum Group’s Nectar offering, a digital program that assesses an organisation’s social pollination level, or digital influence. It compiles dashboards and reports that help clients make better business decisions based on how content is consumed and shared.
Crowther said Magnetic Content’s vision is to help its clients better understand how to integrate their entire marketing and communications functions in order to create meaningful connections that build trusted relationships.
“Where we are today as a Group means we’re speaking with lots of different people. Once we spoke mainly to PR managers, but today we speak more with CMOs and CEOs because we can offer something a little bit different that clearly shows how leads are generated and nurtured. We think of it as four pillars, one voice. It includes PR, social, creative and content,” said Crowther. “The connectedness with our clients within the Spectrum Group is only going to get better.”
Crowther said HubSpot is a strategic asset. “We brought Brian Corrigan in as Content Director because he has unmatched experience in the industry and this will strengthen his team further.”
-ENDS-
About Magnetic Content
Magnetic is a content marketing agency that specialises in story telling that creates conversation, community and sales leads. It brings content and social together, because neither can function effectively in isolation.
Magnetic Content is a Certified Agency Partner of the world’s leading inbound marketing and sales platform, HubSpot. It has a programmatic approach to content marketing that involves auditing and strategic planning; creation of videos, infographics, long-form and snackable content; dissemination using SEO, amplification services and social; reporting, lead generation and customer nurture; as well as training and enablement.
Magnetic Content is a part of Spectrum Group.
About Spectrum Group
Spectrum Group is an integrated communications firm that has been building brands for clients in the Asia Pacific region since 1996. With offices in Sydney and Singapore it has built its reputation servicing organisations that sell technology and related services to businesses and consumers.
No other communications firm has the depth of experience Spectrum Group does. This matters because no space moves as much or as quickly. You need maturity and agility to make a real difference.
Through Spectrum Communications, Max Australia and Magnetic Content, Spectrum Group creates connections that build trusted relationships.
About HubSpot
HubSpot is the world’s leading inbound marketing and sales platform. Since 2006, HubSpot has been on a mission to make the world more inbound. Today, over 11,000 customers in over 70 countries use HubSpot’s software, services, and support to transform the way they attract, engage, and delight customers. HubSpot’s inbound marketing software, ranked #1 in customer satisfaction by VentureBeat and G2Crowd, includes social media publishing and monitoring, blogging, SEO, website content management, email marketing, marketing automation, and reporting and analytics, all in one integrated platform. Signals, HubSpot’s award-winning sales application, enables sales and service teams to have more effective conversations with leads, prospects, and customers. HubSpot is headquartered in Cambridge, MA with offices in Dublin, Ireland, and Sydney, Australia, and has been recognized by Inc., Forbes, and Deloitte as one of the world’s fastest-growing companies. Learn more at www.hubspot.com.
About the HubSpot Partner Program.
Over 1,900 certified agencies worldwide leverage HubSpot to transform their business. HubSpot's Partner Program offers support and resources to digital marketing, public relations, content marketing, and advertising agencies worldwide that share HubSpot's mission to create an inbound experience for leads, prospects, and customers. HubSpot partners worldwide resell HubSpot's inbound marketing and sales platform, and are an integral part of HubSpot's overall growth and success. The Partner Tier program is designed to acknowledge those Agency Partners who have not only brought the inbound message to the most clients, but also those who executed inbound marketing services to the highest standards. Partners can achieve Silver, Gold, Platinum, or Diamond tiers based on their performance and growth. Learn more about HubSpot's Partner Program here.