Blogger Outreach & YouTube Creator Campaign - Breaking the Rules

Sydney Marketing and blogger outreach agency, Marmot Inc., has just launched an innovative, content influencer campaign, introducing the new Oliving by Hans range of healthier deli meats to the Australian market in a whole new way.

Marmot Inc.’s campaign works across multiple marketing channels to tell three distinct brand stories about Oliving by Hans new range, which features reduced saturated fats and adds Greek olive oil to deliver a healthier and tastier deli meat experience.

Harnessing the power of social media, the agency held three events in Melbourne, Brisbane and Sydney for small groups of bloggers – each featuring a different chef/ renowned food Vlogger and each using the Oliving by Hans range in a live cooking experience.

“We wanted the Oliving by Hans product story to unfold naturally,” explains Simon Marmot of Marmot Inc. “So we asked experienced chefs and Vloggers to give us their take on the product, creating their own recipes at the events for the attending bloggers and their YouTube channel audiences.”

Chefs taking part in this content marketing campaign include some of Australia’s most sought-after Vloggers, including Jason Pinder from the Simple Cooking Channel (656,000 YouTube subscribers), Bridget Davis (who made Huffington Post’s top 10 Twitter chefs with a Google+ audience of more than 720,000 viewers), and Nicko’s Kitchen (one of the top 10 food Vloggers in the world with 810,000 YouTube subscribers).

Following the event, bloggers were given a goodie bag of Oliving by Hans products and were asked to create their own recipes at home and blog about the results. A video of their event experience was also provided to embed in their post.

By combining their forces, this ground-breaking campaign lets Vloggers and bloggers tell the Oliving by Hans story their own unique way – adding new dimensions to content creation and giving an authentic voice and distribution to the brand’s marketing mix.

With participants then broadcasting their story via their own social media channels, Marmot Inc. has been able to maximise reach, engagement and marketing effectiveness for its client, Australia-wide.

“Oliving by Hans range is a healthier and tastier choice of deli meats because it is made with the finest meat and olive oil that helps reduce saturated fat,” explains Mirabel Rosar, Marketing Manager Oliving by Hans. “As it is a first in the market, we wanted to launch big via an integrated campaign that included the most relevant channel to consumers nowadays – social media.”

“Marmot Inc. focused on the creators and blogger influencers doing what they do best – creating great recipes and genuine content that would resonate with their audience and deliver the Oliving by Hans message to Australian families,” she adds.

Available at all Coles, Woolworths, IGA and independent supermarkets across the country, Oliving by Hans promises to be the product of choice for those seeking a healthier lifestyle without sacrificing taste.

www.oliving.com.au

About Marmot Inc.

Founded in 2011 by Simon Marmot (ex Saatchi & Saatchi, Cudo and Mamamia), Marmot Inc. is one of Australia’s leading blogger agencies. Marmot Inc. draws upon its large community of bloggers and YouTube Creators to partner with brands, producing branded content pieces and influencer campaigns. Clients include David Jones, IKEA, Destination NSW and Sydney Water.