Pizza Hut and Doritos create the ultimate cruuunchy stuffed crust
Announcement posted by Access Public Relations 02 Dec 2014
In an Australian first, Pizza Hut has partnered with the world’s most loved corn chip brand, Doritos to create the Doritos Crunchy Crust Pizza, the ultimate Stuffed Crust experience that is as loud as it is tasty.
As the home of Stuffed Crust, Pizza Hut has spent months developing this innovative and indulgent Stuffed Crust pizza, made with delicious mozzarella cheese in the crust, layered with original Doritos crunchy corn chips and sprinkled with tasty cheddar cheese around the edge of your pizza for the crunchiest crust you have ever experienced.
Arriving just in time for the party season, this one-of-a-kind pizza is available with any of your favourite Pizza Hut pizzas for a limited time only.
Pizza Hut Australia Head of Marketing and Innovation Fatima Syed said: “We’re so excited to launch the Doritos Crunchy Crust Pizza – it’s the kind of pizza that needs to not only be eaten, but heard to be believed. As you bite into the crust you’ll be blown away by the crunch – it’s not only seriously loud, but delicious.”
“Why Doritos? Well it is a globally loved brand and they have the best corn chips to deliver the ultimate crunch. This exciting and undeniably fun new crust will wow all your senses, not just your taste buds. We know from research how big an impact the crunch sound has on one’s appetite. This is an all taste, no waste pizza,” Syed said.
The Doritos Crunchy Crust Pizza is Pizza Hut’s latest creative crust innovation and follows on from the huge success achieved through previous launches such as Hot Dog Stuffed Crust and Cheeseburger Crust pizzas.
In celebration of the launch, Pizza Hut is rewarding consumers who creatively share their experience tasting the NEW Doritos Crunchy Crust Pizza online using the hashtag #pizzahutcrunch, with free pizza to be won! For more details visit Pizza Hut Australia’s Instagram and Facebook pages.
About Pizza Hut
As the world’s largest pizza restaurant company with more than 14,000 restaurants around the world, Pizza Hut is a subsidiary of Yum! Brands. The company’s 50-year legacy of leadership and innovation has made it the recognised leader in the $37 billion pizza category. Those hungry for more information can go to the official Pizza Hut website www.pizzahut.com.au
For more information, please contact:
Samantha Boyd | 02 9292 7013 | 0414 408 198 | samb@accesspr.com.au
Fiona Wood | 02 9292 7008 | 0450 965 395 | fiona@accesspr.com.au