Promotional Products Vendor in Perth Provides System for Prosperity
Announcement posted by Imagepak Marketing 16 Jan 2015
Vendor of promotional products in Perth provides four step system to maximising returns on promotional giveaway items.
Perth, WA, 16 January 2015 - Promotional products have been a Perth mainstay for well over fifty years. Many businesses have had prolonged success with them. Some, on the other hand, have had mixed results. Recently, the owner of a business that provides promotional products provided a guide to successfully using them.
Scott Eaton, owner of ImagePak Marketing, who provide promotional products in the Perth area, recently presented a four step plan for maximising returns on promotional products. According to Mr Eaton, “There are four habits that maximise your odds for success when using promotional items for a marketing campaign. They are easy to learn and greatly increase your chances for success.”
The Four Recommendations
Mr Eaton’s first recommendation is to always provide gifts that the people receiving them either want or need. This is especially relevant at trade shows or public expos, where some people fill their bags with promotional items, take them home and forget about them. If a person is given an item but doesn’t use it, there was no point in giving them the item in the first place.
The next step is to always give high-quality gifts. This doesn’t mean one can’t give away inexpensive gifts such as stubby holders or pens; it just means that the stubby holders have to look great and the pens have to work correctly.
Mr Eaton also feels that it is important to create an attractive design for the personalisation elements of promotional products. These can include the company name, logo, colours, message and any images they want to use. All must portray the company in the best possible light to be effective. In addition, the company name must be prominent.
Mr Eaton’s last step is to give promotional gifts to the right people. Usually, this means potential customers and repeat or current customers. While he feels that it is never appropriate to deny a trade show attendee a promotional item, for example, he also feels that it is important to choose recipients wisely.
Putting the Recommendations into Action
Mr Eaton has been providing promotional products in the Perth area since 1979. He feels that he is in a unique position to observe what methods and habits make for the most successful use of promotional products. According to Mr Eaton:
“Promotional giveaway products still represent one of the most cost-effective and efficient ways to advertise. While traditional advertising in the media only lasts for mere minutes, well-placed promotional items can be in use for years. Every time someone uses a promotional item, they receive an advertising impression and don’t even know it. Instead of having their salesman defenses up, they are feeling gratitude and warmth for the company that gave them the item.”
Mr Eaton concluded, “The four steps we gave are really common sense. If you give the right promotional items to the right people, your campaign will usually be a success.”
ImagePak Marketing has provided promotional products to the Perth area since 1979. They specialise in professional customer service, high quality products and fast turnover time. To learn more or to place an order, call 1300 658 745 or visit their website: http://www.imagepak.com.au/.
Scott Eaton, owner of ImagePak Marketing, who provide promotional products in the Perth area, recently presented a four step plan for maximising returns on promotional products. According to Mr Eaton, “There are four habits that maximise your odds for success when using promotional items for a marketing campaign. They are easy to learn and greatly increase your chances for success.”
The Four Recommendations
Mr Eaton’s first recommendation is to always provide gifts that the people receiving them either want or need. This is especially relevant at trade shows or public expos, where some people fill their bags with promotional items, take them home and forget about them. If a person is given an item but doesn’t use it, there was no point in giving them the item in the first place.
The next step is to always give high-quality gifts. This doesn’t mean one can’t give away inexpensive gifts such as stubby holders or pens; it just means that the stubby holders have to look great and the pens have to work correctly.
Mr Eaton also feels that it is important to create an attractive design for the personalisation elements of promotional products. These can include the company name, logo, colours, message and any images they want to use. All must portray the company in the best possible light to be effective. In addition, the company name must be prominent.
Mr Eaton’s last step is to give promotional gifts to the right people. Usually, this means potential customers and repeat or current customers. While he feels that it is never appropriate to deny a trade show attendee a promotional item, for example, he also feels that it is important to choose recipients wisely.
Putting the Recommendations into Action
Mr Eaton has been providing promotional products in the Perth area since 1979. He feels that he is in a unique position to observe what methods and habits make for the most successful use of promotional products. According to Mr Eaton:
“Promotional giveaway products still represent one of the most cost-effective and efficient ways to advertise. While traditional advertising in the media only lasts for mere minutes, well-placed promotional items can be in use for years. Every time someone uses a promotional item, they receive an advertising impression and don’t even know it. Instead of having their salesman defenses up, they are feeling gratitude and warmth for the company that gave them the item.”
Mr Eaton concluded, “The four steps we gave are really common sense. If you give the right promotional items to the right people, your campaign will usually be a success.”
ImagePak Marketing has provided promotional products to the Perth area since 1979. They specialise in professional customer service, high quality products and fast turnover time. To learn more or to place an order, call 1300 658 745 or visit their website: http://www.imagepak.com.au/.