Historic Document May Create More Businesses to Serve the Elderly
Announcement posted by Tall Trees Care Communities 19 Feb 2015
Provider of alternative to aged care in the Brisbane and Gold Coast areas reveals how Blueprint for an Ageing Australia could create more product choices for seniors.
Australia, 19 February 2015 - Phil Usher, co-founder of Tall Trees Care Communities, who provide an alternative to the traditional nursing home or aged care facility in Brisbane or on the Gold Coast, is a staunch advocate of the rights of the elderly. He is committed to improving the quality of life for the elderly and his commitment is reflected in his care communities.
Recently, Mr Usher began a series of blog pieces examining the ramifications of Blueprint for an Ageing Australia. Blueprint for an Ageing Australia was created in September 2014, by a panel comprised of representatives from three entities: Per Capita, National Australia Bank Group and National Seniors.
Blueprint for an Ageing Australia is a comprehensive document that examines the challenges ahead for meeting the needs of an ever-increasing ageing population in Australia. It strongly recommends policy changes in seven different areas. Mr Usher currently plans to examine all seven areas of policy on his blog for the sake of discussion and for meeting the needs of the ageing “baby boomer” population.
Business Opportunity
According to Blueprint for an Ageing Australia, the ageing of Australia presents an unprecedented opportunity for entrepreneurs to profit by serving the needs of the ageing population. The 55-74 segment of the Australian population had a faster rate of household wealth growth than any other age demographic from 1994-2012.
In 2011, those between the ages of 55 and 74 had average net worths ranging from $743,000 to $828,800. 40% of Australia’s wealth could be found in the 50-69 age bracket. Globally, more than $8 trillion was spent by people over 60 years of age in 2010, with a projected $20 trillion in 2020. This represents a considerable amount of money that can be spent on goods and services that address the needs of baby boomers.
Senior Entrepreneurs
The creators of Blueprint for an Ageing Australia see ageing Australians as the best potential entrepreneurs to serve the needs of other ageing Australians because of familiarity and similar needs. The coming generation of retirees is better prepared for retirement than any previous generation. They have interests as diverse such as travelling, fine dining and home renovation.
In 2011, 22% of Australians 65 and over who were still working were doing so because they owned the business.
The Stereotype Barrier
According to Blueprint for an Ageing Australia, younger decision-makers tend to stereotype the senior market as only being interested in such products as insurance, mobility aids, palliative care and funerals. This can stifle the creation of products that enhance the senior lifestyle.
Solutions
Mr Usher agrees with nearly every point of Blueprint for an Ageing Australia. According to Mr Usher, “When we created Tall Trees Care Communities, we asked our Mums and Dads what they would want in a care community. They wanted independence and dignity. Accordingly, we agree with Blueprint for an Ageing Australia; seniors must be encouraged and enabled to become entrepreneurs who can best serve the needs of their generation.”
Tall Trees Care Communities provides the perfect alternative to traditional aged care. They offer residents the opportunity to own their own homes while getting medical attention they need. For more info about their communities, visit: http://www.talltrees.net.au/ or call (07) 3442 9378.
Recently, Mr Usher began a series of blog pieces examining the ramifications of Blueprint for an Ageing Australia. Blueprint for an Ageing Australia was created in September 2014, by a panel comprised of representatives from three entities: Per Capita, National Australia Bank Group and National Seniors.
Blueprint for an Ageing Australia is a comprehensive document that examines the challenges ahead for meeting the needs of an ever-increasing ageing population in Australia. It strongly recommends policy changes in seven different areas. Mr Usher currently plans to examine all seven areas of policy on his blog for the sake of discussion and for meeting the needs of the ageing “baby boomer” population.
Business Opportunity
According to Blueprint for an Ageing Australia, the ageing of Australia presents an unprecedented opportunity for entrepreneurs to profit by serving the needs of the ageing population. The 55-74 segment of the Australian population had a faster rate of household wealth growth than any other age demographic from 1994-2012.
In 2011, those between the ages of 55 and 74 had average net worths ranging from $743,000 to $828,800. 40% of Australia’s wealth could be found in the 50-69 age bracket. Globally, more than $8 trillion was spent by people over 60 years of age in 2010, with a projected $20 trillion in 2020. This represents a considerable amount of money that can be spent on goods and services that address the needs of baby boomers.
Senior Entrepreneurs
The creators of Blueprint for an Ageing Australia see ageing Australians as the best potential entrepreneurs to serve the needs of other ageing Australians because of familiarity and similar needs. The coming generation of retirees is better prepared for retirement than any previous generation. They have interests as diverse such as travelling, fine dining and home renovation.
In 2011, 22% of Australians 65 and over who were still working were doing so because they owned the business.
The Stereotype Barrier
According to Blueprint for an Ageing Australia, younger decision-makers tend to stereotype the senior market as only being interested in such products as insurance, mobility aids, palliative care and funerals. This can stifle the creation of products that enhance the senior lifestyle.
Solutions
Mr Usher agrees with nearly every point of Blueprint for an Ageing Australia. According to Mr Usher, “When we created Tall Trees Care Communities, we asked our Mums and Dads what they would want in a care community. They wanted independence and dignity. Accordingly, we agree with Blueprint for an Ageing Australia; seniors must be encouraged and enabled to become entrepreneurs who can best serve the needs of their generation.”
Tall Trees Care Communities provides the perfect alternative to traditional aged care. They offer residents the opportunity to own their own homes while getting medical attention they need. For more info about their communities, visit: http://www.talltrees.net.au/ or call (07) 3442 9378.