One year in, start up signs deal with digital creative agency - TANK
Announcement posted by AnswerCrowd 05 Mar 2015
AnswerCrowd is assisting Melbourne based creative agency, Tank, seek information their clients require through asking the ‘crowd’ for their opinions and ideas, all online and in real-time.
“This is simple and effective market research on demand,” AnswerCrowd founder Daniel Martin said. “Businesses can ask open-ended, multiple choice and/or rating scale questions - receiving results within minutes.”
The questions are sent to a tailored sample of respondents from the AnswerCrowd database, who then receive an email notification of a new question having been posted. All respondents were gathered using a Facebook campaign, are all based in Australia and are rewarded with gift cards.
For one particular client, Tank weren’t sure which mediums to concentrate on most heavily and needed to find out where Australians are most likely to seek a specific type of information and why. The results assisted in formulating a strategy for their clients with an extremely strong focus on what the crowd had said.
Emilia Walerczak, AnswerCrowd Business Manager explains “When we posted two questions for the creative agency, ‘Tank’, we received around 500 results within 45 minutes.” These results have assisted in the campaign development for Tanks clients.
“This is a really contemporary way for businesses to get to know consumer thinking. By asking the public for opinions on their products, services and marketing, it can help them to predict market trends, create more effective advertising and improve their decision making.”
Creative agencies can use AnswerCrowd to source new ideas and inspiration when they are developing campaigns or to qualify their ideas or seek feedback on an existing product, service or campaign. They can ask any question and receive unadulterated, qualitative feedback almost immediately.
AnswerCrowd delivers results to almost any organisation with a strong consumer focus, including retailers, banks and governments. For details log onto www.answercrowd.com.au or call 1300 133 574.