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Think Tank Coffee Introduces Wholesale Offer to Specialty Cafes

Announcement posted by Harvest Ideas 10 Mar 2015

Media release - September 2014

Think Tank Coffee, a consultancy start up in the specialty coffee realm by fourth-placed World Barista Champion and 2014 Australian Barista Champion Craig Simon, has expanded upon its offer of exclusive single origin coffees into leading specialty cafes.


The demand for the two-time Australian barista champion’s 2014 competition blend, created for his presentation at the recent World Barista Championships in Rimini, Italy, was such that Craig was compelled to design his own selection of blends for the specialty cafe market. Prepared exclusively for the sophisticated coffee palate, it will see him using only the creme of the crop in coffee beans available for his creations.


Clients of Think Tank Coffee are model cafes leading the way in the specialty coffee industry, looking to give their customers the opportunity to taste some rare, outstanding seasonal coffees to complement their established coffee selections.


Founded just over 12 months ago, Think Tank Coffee has quickly gained a loyal following as the exclusive Australian distributor of Ninety Plus coffees, offering specialty green beans and beans roasted to order. Ninety Plus are the globally revered cup profile innovators consistently scoring over 90 points (out of 100) with global coffee guide Coffee Review.


“Due to the exclusivity of the product I was initially selling the coffee in smaller amounts, keeping in mind home consumers are also purchasing, however what I’ve found is that the cafe clients have started ordering larger amounts and more frequently”, says Craig Simon, Think Tank founder.


“This is indicative of a couple of things, first is that they are excited by the product and secondly, it’s proving to be popular with their customers, meaning it’s the right fit for their business”, he explains.


“It’s also telling me that it’s an opportune time to evolve and provide an offer for wholesale customers, not just regarding pricing on coffee and equipment for their cafes, but also with service levels and training”.


Cafes partnering with Think Tank Coffee benefit by connecting up to direct trade relationships, established personally by Craig Simon, for access to some of the world’s most exciting and limited edition coffees, from producers that are driven by excellence.


Craig is constantly searching for innovative and functional equipment and accessories that apply to the industry, which means they also have access to some of the most desirable coffee equipment and accessories from around the globe including: Slayer Espresso, Alpha Dominche Steampunk (Australian exclusive distributorship), Compak Grinders and the renowned notNeutral designed crockery range for professionals (Australian distributor).


Think Tank wholesale cafe customers can expect to receive a detailed level of service and knowledge of the products purchased. This is backed by Craig’s wealth of experience as an accomplished barista, roaster and recent success in coffee processing development, gathered over a coffee career spanning more than a decade. 


Despite always considering ‘what’s next?’, Craig affirms that, “I would like us to not lose sight of our focus on making great beverages and experiences for the customer who is enjoying the coffee”.


For wholesale enquiries contact: sales@thinktankcoffee.com.au


About Think Tank Coffee


Think Tank Coffee is the brainchild of Craig Simon, an award-winning Australian barista and roaster. Think Tank is about collaborating with coffee producers and equipment designers to create a space where the coffee obsessed can find everything that is new or amazing in the world of specialty coffee. 


As an award-winning barista and roaster (Victoria Barista Champion 2014, Australian Barista Champion 2012, licensed Q grader, Veneziano Coffee Roasters head roaster 2010-2012), Craig Simon is ready and able to pass on his knowledge including sourcing green coffee, blending and roasting to profile and the intricacies of creating a great cup of coffee at the machine.


Coffee innovations represented by Think Tank Coffee in Australia include: the Specialty Coffee Association of America's (SCAA) "Best New Product”, revolutionary new Steampunk brewing system; green bean specialty coffee by producer and developer Ninety Plus; award winning notNeutral Lino crockery range and Gino dripper; and training in all aspects of coffee selection, roasting, blend creation, machine recommendations and performance, and advanced barista skills.


www.thinktankcoffee.com.au

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