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ImagePak Marketing Provides Guide to Choosing the Right Promotional Products

Announcement posted by Imagepak Marketing 18 Mar 2015

Provider of promotional products in Perth reveals why it is necessary to put the right promotional items in the right hands.
Perth, WA, 18 March 2015 - Scott Eaton owns ImagePak Marketing, a provider of promotional products in Perth. ImagePak Marketing opened in 1979. This has allowed Mr Eaton to know which products work the best and where they work the best. Recently, on his company blog, Mr Eaton provided a guide to selecting the right promotional product for the right business. He also provided an overview of how and why promotional products work.

The Purpose of Promotional Products

Promotional products are usually useful, custom branded products that are given away to a target market. Every time the recipient uses the item, it produces what is known as an advertising impression for the company that gave the item away.

The advertising impression is seen as a high-quality impression because the person who uses the item feels gratitude towards the business that gave away the item. If the item is used in a visible situation such as an office, secondary advertising impressions of slightly lower quality are produced when someone else sees the person using the item.

Since many promotional items are inexpensive and often have a long usage cycle, they are seen as a cost-efficient, effective way to produce thousands of advertising impressions.

Uses of Various Promotional Products

As Mr Eaton points out on his blog, there isn’t a “one size fits all” approach that works for every business. Different businesses use different classes of promotional products. What works for one business may be a waste of money for another. It is important to match the right promotional product with the right business. The first step is to identify a target market. This makes it easier to select the right promotional product.

Stubby Holders

Stubby holders are a popular promotional product for many Perth area businesses. They are used to keep cold beverages cold. They named after the “stubby” beer bottle, but can hold many various sizes and beverages. They are inexpensive and well-liked by recipients. They work best for casual businesses, but may not be appropriate for high-end firms that are “business only.”

Javacups and Custom Coffee Mugs

From the entry level Javacup to the colour-sublimated custom coffee mug, drinkware is an effective promotional item. Javacups may be more appropriate for casual businesses, while a more elegant coffee mug is appropriate for a formal business setting.

Promotional Clothing

Promotional clothing such as custom sportswear is appropriate for almost any business. Formal businesses can use corporate wear with embroidered logos, while nearly any business can benefit from an embroidered polo shirt. Casual businesses often have sublimation-printed t-shirts. These can be given away, awarded as prizes or even sold, as many tourist businesses do.

The Right Choice


According to Mr Eaton: “If you choose the right product for the right target market, you receive thousands of targeted advertising impressions for much less than they would cost in any other advertising medium.”

ImagePak Marketing provides a wide range of promotional products to businesses in the Perth area and throughout Western Australia. They offer items such as custom coffee mugs, stubby holders, silicone wristbands, executive promotional items and a wide range of customised apparel. To learn more, call 1300 658 745 or visit their website: http://www.imagepak.com.au/.