CURVES AUSTRALIA AND NEW ZEALAND APPOINTS FREE PUBLICITY AS CONSUMER PR AGENCY

Sydney, March 20, 2015 Curves Australia and New Zealand has selected Free Publicity as its consumer agency of record; the first time the brand has appointed a local PR agency to manage their portfolio of over 200 clubs across Australia and New Zealand.

The appointment follows Curves ambition to drive greater awareness and understanding for its unique 30-minute total body workout concept designed for women. The PR brief will focus on highlighting key services of differentiation including Curves Coach, Curves Complete weight loss program combining Fitness, Meal Plans and Coaching and Curves Smart, an advanced personal training system.

Partnering with the Curves Australia marketing team, Free Publicity will execute strategic campaigns to penetrate Australia and New Zealand.  The targeted media relations program is designed to meet key business objectives, including raising awareness across mainstream media and celebrating the incredible journeys of the unique and supportive community of women that Curves Clubs foster.

Curves Australia Marketing Manager, Selina Bridge said: ‘We were impressed by Free Publicity’s passion and drive for our brand, their extensive audience profiling provided a watertight PR strategy which aligns well with our brand values. We’re excited to work in partnership with the agency to help empower women through health and fitness.”

This is the second new client appointment in 2015 for Free Publicity, a ‘people focused’ communications agency specialising in PR and consumer profiling. Current clients include Paramount Home Media Distribution. The Hotel School Sydney and soon to be announced Destiny Rescue.

Vanessa Free, Founder & Director of, Free Publicity welcomed the appointment. “Sometimes brands just jump out at you, the ones you really feel you can have a positive impact on. We’re hugely excited to be working with Curves Australia and New Zealand, they have very passionate members and franchisees – it’s easy to be swept up in and we have lots of stories to tell. We’re looking forward to helping them grow stronger throughout 2015.”

Work begins on the account immediately.

ENDS

For further information please contact:

Hannah Apthorp on 0423 052 253 or email hannah@freepublicity.com.au

Notes to Editors

About Curves Australia and New Zealand (or Curves Oceania)

There are over 200 Clubs operating in throughout Australia and New Zealand.   The first Curves was opened in 1992 as a fitness and weight-loss facility designed especially for women. In a relatively short amount of time, Curves grew to become the largest fitness franchise in the world, helping women in over 90 countries lead healthier lives.

The Curves Circuit has been shown to boost metabolism, build lean muscle and burn fat — and it’s been shown to be effective when paired with all elements of Curves Complete - the total weight-loss solution that combines Fitness, Meal Plan and Coaching.  

About Free Publicity

Free Publicity is an Australian ‘people focused’ communications agency specializing in PR and Consumer Profiling. It was established in 2007 as an in-house department and has grown into an agency that prides itself on delivering value to consumers. They call this People Relations - value driven PR fused with insight gained from their unique customer profiling program. This results in targeted & authentic communication with an audience that truly adds value, motivates them and impacts their buying decisions.