Coco Joy signs Viv Richards as Global Ambassador

FAL Food & Beverages, a FAL Group company, today announces the signing of cricketing legend Sir Vivian Richards as Global Coco Joy Ambassador. The deal will see Sir Vivian promote Coco Joy’s growing range of coconut-based products including coconut water, flour, oil, skin care, ice desserts, and an array of healthy kid’s beverages. 

Tim Xenos, CEO of FAL Food & Beverages, said he is delighted to announce the deal.

“Coco Joy is already a proud sponsor of the Manly Sea Eagles, Melbourne City FC and the Melbourne Renegades. We’re passionate about creating healthy, great-tasting products for active people and to support our growth on the global stage, it brings me a great pleasure to announce Sir Vivian Richards as our Global Coco Joy Ambassador,” said Mr Xenos.

“Sir Vivian is a legend in the international sporting community and arguably the greatest batsman in history. Hailing from tropical Antigua and Barbuda, Viv knows first hand the multitude of benefits and uses of the coconut. I simply can’t think of any better ambassador for Coco Joy.”

Sir Vivian said he is honoured to partner with Coco Joy and their healthy mission.

“In the West Indies, we call our coconut palms the ‘trees of life’. My fellow islanders and I know the magic of pure coconuts and their benefits. Now thanks to Coco Joy, you can too.”

As a professional athlete, Sir Vivian said he knows how important it is to stay healthy and feeling fit. 

“All Coco Joy products are not only delicious but packed with the goodness of young green and mature brown coconuts. This means Coco Joy products are naturally low in calories and full of nutrients and minerals including calcium, potassium, magnesium, sodium, manganese and phosphorus – making them ideal for active bodies,” said Sir Vivian.

“Coco Joy products are also dairy, gluten and soy free, so whether you’re into sport, interested in a healthy lifestyle or have dietary sensitivities, Coco Joy has a great tasting, nutritious range to suit everyone.”

For more information about Coco Joy and to purchase the product, visit www.CocoJoy.com.au and the Coco Joy Facebook page: www.facebook.com/CocoJoyAustralia. 

FAL Food & Beverages supports healthy habits through "flavour and life," offering products with high-quality, natural ingredients to promote a healthier lifestyle.  For more information about FAL Healthy Beverages, visit http://falfoodandbeverages.com/.

ENDS

About FAL Group

Coco Joy is part of FAL Food & Beverages, a FAL Group brand. FAL Group embraces diversity and inspires innovation in its people and partners. FAL is an international and local conglomerate of 75 companies, spanning 17 countries in the Middle East, Australia, the Americas and Europe, with a dedicated workforce of over 4500. 

FAL Group's business footprint includes Healthcare, Engineering & Construction, Information Technology, Telecommunications, Aviation, Finance & Investment, Heavy Industries, Machinery & Equipment, Hotels & Resorts, Travel & Tourism, Real Estate, Food, Agriculture and Education, among others. The Group associates itself with best-in-class experts, and incubates, supports and develops cutting edge businesses within each business sector. FAL Group touches the lives of the consumer every day with a wide array of healthy food and beverage brands found in its own stores or in outlets all over the world.

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