Aussies want a dishwasher they can trust
Announcement posted by Canstar Blue 23 Apr 2015
The majority of Australians don’t trust their dishwasher to do a good job – but still couldn’t do without it.
Consumer research and ratings service Canstar Blue surveyed more than 1,700 adults and found that 87% inspect their dishes and cutlery before putting them away, just in case they haven’t been cleaned properly.
Despite that, 73% of Aussies prefer using their dishwasher to cleaning by hand, and 42% use it every day.
“As the old saying goes: ‘If you can’t trust someone to do the job properly, then do it yourself’. Yet when it comes to cleaning dishes, it seems many people don’t trust their dishwasher, but still refuse to put in some elbow grease themselves,” said Canstar Blue spokesman Simon Downes.
“Given that most households only replace their dishwasher when it stops working – and we keep them for an average of 7.7 years – perhaps it’s no surprise that some dishwashers are not performing as well as they once did.
“More than a quarter of people fail to rinse their dishes before loading them into the dishwasher, roughly the same number tend to use the cheapest brand of detergent available, and 41% admit they rarely or never clean their machine. So perhaps some people aren’t taking as much care of their dishwasher as they could.”
Forty per cent of the 750 adults surveyed, who have bought a new dishwasher in the last three years, said they replaced their old appliance because it broke down. One in five purchased a new machine because they moved home, 15% were renovating their home, and 12% said their old dishwasher simply wasn’t cleaning efficiently.
The survey also found performance to be the biggest driver of customer satisfaction.
| Drivers of dishwasher satisfaction | % of respondents |
| Performance | 38% |
| Design | 16% |
| Warranty and service | 12% |
| Internal layout | 11% |
| Value for money | 10% |
| Quietness while operating | 10% |
| Ease of use | 3% |
Source: www.canstarblue.com.au Dishwasher survey 2015
“Spending an average of $810, it seems many people are happy to pay a good price for a dishwasher they can trust, even if they wait for their old one to break down first,” said Mr Downes.
“Ultimately, consumers want a reliable machine that saves them the time and hassle of cleaning their dishes by hand – and they would prefer it to last for a reasonable length of time.”
Miele has retained Canstar Blue’s Most Satisfied Customers Award for dishwashers, beating six other top brands for overall satisfaction. It is the third time in four years that Miele has won the award.
It’s been a very successful start to 2015 for Miele, having also earned Canstar Blue’s Most Satisfied Customers Award for front loader washing machines.
“Congratulations to Miele for another impressive set of customer satisfaction results,” said Mr Downes. “Miele clearly seems to be striking a chord with consumers.”