Violin Memory Appoints LEWIS PR To Turn Up The Volume In ANZ
Announcement posted by LEWIS Global Communications 27 Apr 2015
LEWIS PR, the global PR and digital communications agency, today announced that it has been appointed as the agency of record in Australia and New Zealand by Violin Memory. The company is a leading provider and pioneer of award-winning all-flash storage arrays.
The appointment will see LEWIS execute an integrated communications program on behalf of Violin Memory across both Australia and New Zealand. The ongoing campaign will aim to build the company’s brand visibility with a specific focus on the enterprise sector. It will also be designed to closely align with Violin Memory’s broader business goals in the region, aimed at supporting continuous growth in the flash storage space.
“From our initial engagement, LEWIS impressed us with its strong credentials in the technology sector in ANZ, as well as the wide range of services it offers across both traditional PR and digital services. LEWIS also demonstrated a strong strategic approach, which we felt will elevate our brand and increase awareness of Violin product leadership. Having worked with some of the world’s most innovative brands, LEWIS was without doubt a natural choice for us,” said Sara Kao, Director of Marketing APAC at Violin Memory.
“We are at an exciting time in the industry and in the company’s history. The deployment of flash storage arrays has now moved from pure performance acceleration into primary storage. Having an agency that educates ANZ enterprise companies about the performance and data management features available from Violin products is essential and we believe that LEWIS has the expertise to get the message out,” said Michael Burnie, Country Manager for ANZ at Violin Memory.
“At LEWIS we’re continually looking at ways to evolve and expand our services to meet the changing needs of our clients. With a strong focus on PR and digital marketing services, we have been able to offer Violin Memory the full range of capabilities they were looking for to meet their specific business needs. Combine this with a long, proven track record in Australia and we feel we have the perfect partnership. We’re really looking forward to working with Violin Memory’s local and regional teams to build their brand in the region,” said Gemma Kavanagh, Managing Director at LEWIS Australia.
LEWIS APAC reported a 25 percent increase in revenues in the last financial year, ending July 31, 2014. Globally, revenues grew 42 percent reaching US$57 million.
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Note to editors:
About LEWIS PR
LEWIS PR is a global PR and digital communications agency. In addition to traditional media and analyst relations, LEWIS specialises in social media, digital marketing and creative services. It works with companies to implement integrated communications programmes on an international scale. LEWIS works with leading and emerging brands across multiple sectors, including automotive, consumer, government, healthcare, insurance, legal, non-profit, technology and telecom. LEWIS has 28 wholly-owned offices across the US, EMEA and Asia Pacific, with regional headquarters in London, San Francisco and Singapore.
About Violin Memory
Business in a Flash. Violin Memory transforms the speed of business with high performance, always available, low cost management of critical business information and applications. Violin’s All Flash optimized solutions accelerate breakthrough CAPEX and OPEX savings for building the next generation data center. Violin’s Flash Fabric Architecture™ (FFA) speeds data delivery with chip-to-chassis data protection, data efficiency and performance optimization that achieves lower consistent latency and cost per transaction for Cloud, Enterprise and Virtualized mission-critical applications. Violin's Flash Storage Platforms, All Flash Arrays and Appliances, enhance agility and mobility while revolutionizing data center economics. Founded in 2005, Violin Memory is headquartered in Santa Clara, California. For more information, visit www.violin-memory.com.
Follow us on Twitter at twitter.com/violinmemory
The appointment will see LEWIS execute an integrated communications program on behalf of Violin Memory across both Australia and New Zealand. The ongoing campaign will aim to build the company’s brand visibility with a specific focus on the enterprise sector. It will also be designed to closely align with Violin Memory’s broader business goals in the region, aimed at supporting continuous growth in the flash storage space.
“From our initial engagement, LEWIS impressed us with its strong credentials in the technology sector in ANZ, as well as the wide range of services it offers across both traditional PR and digital services. LEWIS also demonstrated a strong strategic approach, which we felt will elevate our brand and increase awareness of Violin product leadership. Having worked with some of the world’s most innovative brands, LEWIS was without doubt a natural choice for us,” said Sara Kao, Director of Marketing APAC at Violin Memory.
“We are at an exciting time in the industry and in the company’s history. The deployment of flash storage arrays has now moved from pure performance acceleration into primary storage. Having an agency that educates ANZ enterprise companies about the performance and data management features available from Violin products is essential and we believe that LEWIS has the expertise to get the message out,” said Michael Burnie, Country Manager for ANZ at Violin Memory.
“At LEWIS we’re continually looking at ways to evolve and expand our services to meet the changing needs of our clients. With a strong focus on PR and digital marketing services, we have been able to offer Violin Memory the full range of capabilities they were looking for to meet their specific business needs. Combine this with a long, proven track record in Australia and we feel we have the perfect partnership. We’re really looking forward to working with Violin Memory’s local and regional teams to build their brand in the region,” said Gemma Kavanagh, Managing Director at LEWIS Australia.
LEWIS APAC reported a 25 percent increase in revenues in the last financial year, ending July 31, 2014. Globally, revenues grew 42 percent reaching US$57 million.
-ends-
Note to editors:
About LEWIS PR
LEWIS PR is a global PR and digital communications agency. In addition to traditional media and analyst relations, LEWIS specialises in social media, digital marketing and creative services. It works with companies to implement integrated communications programmes on an international scale. LEWIS works with leading and emerging brands across multiple sectors, including automotive, consumer, government, healthcare, insurance, legal, non-profit, technology and telecom. LEWIS has 28 wholly-owned offices across the US, EMEA and Asia Pacific, with regional headquarters in London, San Francisco and Singapore.
About Violin Memory
Business in a Flash. Violin Memory transforms the speed of business with high performance, always available, low cost management of critical business information and applications. Violin’s All Flash optimized solutions accelerate breakthrough CAPEX and OPEX savings for building the next generation data center. Violin’s Flash Fabric Architecture™ (FFA) speeds data delivery with chip-to-chassis data protection, data efficiency and performance optimization that achieves lower consistent latency and cost per transaction for Cloud, Enterprise and Virtualized mission-critical applications. Violin's Flash Storage Platforms, All Flash Arrays and Appliances, enhance agility and mobility while revolutionizing data center economics. Founded in 2005, Violin Memory is headquartered in Santa Clara, California. For more information, visit www.violin-memory.com.
Follow us on Twitter at twitter.com/violinmemory