MotoParts Achieves eBay Listing Success with Fusion Factory’s CommerceConnect Solution

SYDNEY, AUSTRALIA – April 29, 2015 – Fusion Factory Pty Ltd, a leading provider of data integration, electronic data interchange (EDI) and cloud-based eCommerce solutions, today announced that MotoParts, a leading distributor of automotive parts and car accessories in Australia, deployed CommerceConnect to launch their new online sales channel kicked-off with eBay—driving a whole new section of growth for the business.

With a long history in the B2B commerce space supplying wholesale auto parts throughout NSW and Australia, MotoParts decided to launch into a completely new sales channel to leverage their existing business model. As one of the largest online marketplaces, eBay was the obvious choice for MotoParts to start their online presence.

“We required a solution to manage product data feeds, with the added functionality of enriching and enhancing product data ready for listing on eBay. We needed to integrate with our ERP system, specifically product, pricing and inventory data along with both eBay and MotoParts new consumer eCommerce website.  This also included receiving orders from eBay and our eCommerce website and sending shipment updates,” said Scott Shillinglaw Online Director for MotoParts.

“For sellers of automotive parts, the complexity and volume of parts data is an added challenge. The massive increase of vehicle models and variants over the past few decades is further complicating the automotive parts industry,” said Frank Nesci Executive Director for Fusion Factory.

“Fusion Factory has extensive knowledge and experience building eCommerce solutions for clients in the automotive parts industry,” said Shillinglaw. “They understand the business processes and data requirements associated with the constant changes in the complex world of automotive parts. A significant deciding factor in choosing Fusion Factory is they can deliver a solution that will scale as our business grows. We are looking at hundreds of thousands of SKUs and this is possible with CommerceConnect. We have comfort in knowing that Fusion Factory can support MotoParts business.”

“It was vital for our eBay sales success to have a solution that could handle two-way integration with our backend systems—paving the way for seamlessly adding more online sales channels,” said Shillinglaw. “The CommerceConnect solution and the team at Fusion Factory manage all the intricacies of these integrated processes extremely well.”

With the CommerceConnect application, MotoParts are managing product data in a centralised solution. The product data is received from PARts (who provide MotoParts with automotive parts content) and collated with inventory and price data from MotoParts ERP system. The data is frequently synchronised in an intelligent way in order to list products on eBay.

MotoParts Results At-A-Glance

Listing on eBay increased MotoParts total revenue by 5% within a few months.

The complete MotoParts solution was delivered and their eBay store live within just a couple of months.

CommerceConnect is a robust eCommerce solution that doesn’t hit a wall at hundreds of thousands of listings—a solution that will keep up with MotoParts fast growing online business.

Fusion Factory’s knowledge and experience in the automotive parts space saved MotoParts significant resource time and IT spend.

Listing on eBay with CommerceConnect established a solid foundation, allowing MotoParts to add many additional online sales channels, as they desire—with minimal work.    

ABOUT FUSION FACTORY

Fusion Factory delivers dynamic data integration solutions ensuring your people, partners and systems all work together – sharing data to achieve business success. Fusion Factory is a proven performer with over 150 clients across Australia. Our client portfolio includes organisations of all sizes – from SMEs through to blue-chip enterprises spanning many industries. To learn more visit www.fusionfactory.com, emailinfo@fusionfactory.comor call +61 2 8026 6800.

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Fusion Factory Media Relations Contact:

Jennifer.Svanstrom@fusionfactory.com, phone: +61 2 8026 6814, mobile: +61 414 699 604