hybris Monetises Digital Transformation with Innovative Billing Solution

SYDNEY, Australia — May 12, 2015 —hybris software, an SAP company, today highlighted the SAP® hybris® Billing solution as a core component of SAP® solutions for customer engagement and commerce to enable organisations to monetise digital transformation in today’s highly competitive and fast-moving economy.

As the digital transformation revolution reaches maturity, companies have the opportunity to shift business models within their industry disruptively to create new sources of defensible competitive advantage. This can be through the creation of new digital services that radically change the customer experience, by building a multi-sided platform with ecosystem partners, addressing new segments of customers through new channels, or by a combination of these business model shifts. SAP hybris Billing is a critical piece in this transition as it provides an end-to-end solution for complete coverage of the offer-to-cash process for new digital business models that can be integrated with the rest of the customer engagement and commerce portfolio.

“In our evaluation of the billing management market, SAP hybris Billing stands apart from the competition as a solution that can scale to handle any organisation’s financial transactions through a simple interface and addresses all aspects of billing, including dual or multi-sided revenue streams,” said Andrew Dailey, managing director, MGI Research. “SAP hybris Billing provides sophisticated multi-party settlement and pricing abstraction capabilities as well as close integration with SAP financial and analytics product lines to assist businesses in the billing process.”

“The digital transformation era has opened new doors for customers as well as companies. Now, customers have greater options for purchasing products and engaging with brands while companies enjoy a closer relationship with their customers, a constant cash flow and the ability to realise a greater lifetime value for each customer over time,” said Brian Walker, chief strategy officer, Customer Engagement and Commerce, hybris and SAP. “The integration of SAP hybris Billing with the customer engagement and commerce platform fosters this relationship, eliminating the need for a separate platform to service these new revenue models while also providing the speed and efficiency needed to be successful.”

At the heart of SAP hybris Billing, formerly the SAP Billing and Revenue Innovation Management solution, is the ability to build subscription and usage-based pricing models for customer-centric offers and evolve them quickly in fast-moving markets. End customers receive offers that are adapted to their particular needs and their loyalty is rewarded along with real-time, transparent visibility of their spending and superlative customer care. Companies can offer diverse payment methods from credit cards to prepaid, postpaid and hybrid payments all while running a lights-out revenue management chain with highly automated receivables, payment handling, credit management, collections and revenue recognition.

With companies now tasked with providing great customer service and highly technological, connected products on top of finding a new way of delivering, packaging, pricing and billing its value proposition to its customers, they are turning to SAP hybris Billing to:

• Bring innovative pricing offers to market faster than the competition with an intuitive user interface that requires zero coding.

• Support prepaid, postpaid and hybrid models to monitor customer accounts in real time and improve customer sentiment by giving subscribers control over their spending.

• Price for complex B2C scenarios such as family plans is support out-of-the-box as are B2B scenarios like credit pooling and sophisticated tiered models. Calculation of partner revenue share can be configured right along with customer pricing.

• Empower marketing and sales to craft pricing models that reward loyalty, offer partners flexible terms and ensure accurate settlement.

• Consolidate pricing for multiple services and multiple lines of business on a single, high-performance platform that dynamically scales to extreme transaction volumes with 99.999 percent high availability.

“Industries like telecommunications, media and entertainment are thriving in the hyper-connected world as they continue to introduce creative offerings for which customers pay recurring, one-off or metered fees to consume their services,” said Fergus O'Reilly,vice president, Solution Strategy, Customer Engagement and Commerce, SAP.

“However, as additional industries follow suit across B2C and B2B segments, they will discover that their existing systems are not capable of supporting these new and innovative subscription-based offerings. SAP hybris Billing is built to scale and can manage the diversity, volume and real-time requirements needed to manage the subscription billing processes efficiently and flexibly.”

To learn more about SAP hybris Billing, visit www.hybris.com/en/billing

About hybris

hybris software, an SAP company, provides omni-channel customer engagement and commerce solutions that allow organizations to build up a contextual understanding of their customers in real-time, deliver a more impactful, relevant customer experience and sell more goods, services and digital content across every touch point, channel and device. Through its state-of-the-art customer data management, context driven marketing tools and unified commerce processes, hybris has helped some of the world’s leading organizations including 3M, ASICS, Bridgestone, EE, Galeries Lafayette, Johnson & Johnson, Levi Strauss & Co, Nestlé, Nespresso, Nikon, Rexel, Samsung Electronics, Ted Baker, Tommy Bahama and W.W. Grainger, to attract, retain, and grow a profitable customer base. hybris Commerce Suite, hybris Marketing and hybris Billing sit right at the heart of SAP’s customer engagement and commerce (CEC) suite of solutions, alongside SAP® Cloud for Sales, SAP Cloud for Service and SAP CRM. These provide organizations with the foundation, framework and business tools to create a holistic customer view across channels, simplify customer engagement and solve complex business problems. For more information, visit www.hybris.com.

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