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Sublimation Rules Polo Shirt Printing in Perth Sports World

Announcement posted by Imagepak Marketing 14 May 2015

Provider of polo shirt printing and promotional products in Perth reveals why sublimation printing has become so popular.
Perth, WA, 14 May 2015 - A printing process called sublimation has become a game-changer in the business of sports apparel, especially when it comes to polo shirt printing. Traditionally, sports uniforms have been customised by embroidery or screen printing. Embroidery is traditionally used on hats and polo shirts, while screen printing is used on t-shirts and jerseys.

In the case of polo shirts, the fact that they were usually embroidered made them problematic for sports. The embroidering process covers a small area. Usually, polo shirts are embroidered with one logo or design on one side of the chest or sometimes a logo on one side and a name on the other. A large design or multiple logos is problematic and very expensive for polo shirts.

Due to the introduction of sublimation, however, it is easy to print any design required on a polo shirt.

What is Sublimation?

Sublimation is a process in which special dyes are absorbed into the fabric. The process is computer-driven. This allows for full-colour printing and even for pictures. Sublimation provides the ultimate in flexibility for any printed apparel. For polo shirts, it opens up a new world. Instead of one logo and one name, a polo shirt can now be adorned with multiple logos and an ornate design. Even a photograph can now be printed onto a polo shirt.

Two Examples of Sports Usage

ImagePak Marketing, who provide polo shirt printing and other promotional products from their Perth facility, recently used sublimation polo shirt printing for two sport teams.

The first was for the Geraldton Buccaneers, a basketball team that plays in the WA SBL. They wanted polo shirts for their supporters. They wanted to outfit their supporters in polo shirts instead of t-shirts to make them stand out. They also wanted multiple logos in multiple positions on the shirts. ImagePak Marketing was able to give them the design and colours they needed to make their shirts unique.

The Rossmoyne Rhinos play footy in the Masters Football League. They needed jerseys for players and polo shirts for coaches. They were able to take full advantage of sublimation printing to produce extremely attractive uniforms and shirts.

Sublimation and Sports Apparel

Scott Eaton is the owner of ImagePak Marketing. He has spent his entire adult life in his family’s business. He has seen the landscape for sports uniforms and printing change drastically since the days when screen printing was the only high-quality option for printing sports uniforms.

According to Mr Eaton: “The introduction of sublimation printing has been a game changer for local sporting teams. Because we can now sublimate dyes straight into the fabric, any local team can have uniforms that look like they were custom made for them at the factory. In addition, because the design is computer driven, we can reproduce any design a sports team wants.”

Mr Eaton concluded: “We can make a local team look as good as a national professional team.”

ImagePak Marketing provides polo shirt printing and promotional products in Perth. They carry a wide range of apparel and promotional items for sports, business and charity applications. To learn more or to place an order, call 1300 658 745 or visit their website: http://www.imagepak.com.au/.