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Zuora Launches RBM Connect Marketplace to Foster Subscription Business Model Innovation

Announcement posted by Zuora 15 May 2015

Relationship Business Management “App Store” Showcases 57 Pre-built Apps From Global Technology Partners, System Integrators and Developers
 Zuora, the subscription commerce, billing and finance leader, has unveiled RBM Connect, a relationship business management (RBM) marketplace designed to foster a new wave of subscription business model innovation. The most extensive partner ecosystem for companies driving the shift to the Subscription Economy, RBM Connect currently features 57 pre-built apps from technology partners, system integrators and developers across the globe, making it easier for companies to launch subscription businesses based on the Zuora solution.
 
“Companies such as salesforce.com, Amazon, Netflix, and Box heralded the shift to subscription-based business models, but today, companies in nearly every industry, including consumer goods, education, energy, financial services, healthcare, retail, and telecom, are looking for ways to participate,” said Zuora CEO Tien Tzuo. “RBM Connect makes it easier for companies to find the information and partners they need to begin their transformations, while providing our industry-leading partners with an opportunity to market their solutions and collaborate with other vendors.”
 
Subscription businesses require an agile and diverse systems infrastructure to meet the unique demands of creating and growing a healthy recurring revenue stream. For example, sales and operations teams need highly coordinated, seamlessly integrated processes that unify front and back office applications to support all stages of the subscriber lifecycle, from first contact through registration, payment and renewal. Finance teams need solutions for augmenting their general ledgers to effectively automate the complexity of subscription finance and deliver key subscription business metrics. And customer success teams need an intelligent view of subscriber touch points that can provide early warning signs of churn, adoption and upsell opportunities.
 
To create this infrastructure, visionary IT leaders who recognise that one-size-fits-all solutions simply won’t work are increasingly turning to vendors that have developer friendly APIs, open platforms and broad partner, developer and end user communities that enable them to rapidly build and connect apps that fit their unique business needs. Broad adoption of Zuora’s platform and API’s has given rise to a number of unique applications and integrations, and has resulted in a strong technology community focused on building apps designed to solve subscription use cases. RBM Connect makes it easy for vendors and companies to showcase these unique applications and collaborate with this community.
 
The new marketplace features more than 50 partner solutions tailored for subscription businesses, including configure, price, quote (CPQ), financial planning, e-signatures, ERP integrations and more. RBM Connect also harnesses the innovative spirit of Zuora employees, customers and developers who have built creative solutions leveraging Zuora’s platform and APIs to solve real-world use cases, such as lockbox file processing, custom dunning workflows, discount management rules and more.
 
“More and more organisations are adopting recurring revenue-based business models, fueling triple-digit growth for Agile Billing solutions. Consequently, customers are looking for complementary products and services that extend the reach of their core platforms. MGI Research is pleased to see Zuora launch the RBM Connect Marketplace. Zuora is the first subscription management company to launch a marketplace of technology providers, SIs and developers who offer synergistic capabilities beyond core billing," said Andrew Dailey, Managing Director, MGI Research
 
Additional Resources
The Subscription Economy: A Business Transformation” by Tien Tzuo, CEO of Zuora
SlideShare: “Drivers of Success in the Subscription Economy
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About Zuora Inc.
Zuora’s solution allows any business in any industry to launch or shift products to subscription, implement new pay-as-you-go pricing and packaging models, gain new insights into subscriber behaviour, open new revenue streams, and disrupt market segments to gain competitive advantage. Headquartered in Silicon Valley, Zuora also operates offices in Atlanta, London, Paris, Munich, Beijing, Amsterdam, Vienna, Sydney, Copenhagen and Stockholm. Zuora clients come from a wide range of industries, including media, travel services, consumer packaged goods, cloud services, and telecommunications. Clients include Financial Times, Schneider Electric, Box, Honeywell, NCR, RTL, lynda.com, The Guardian, YP.com, BlueJeans, Shutterfly, TripAdvisor, Vivint and Trulia. To learn more about Zuora, please visit www.zuora.com.