Promotional Headwear Helps Charities Publicise their Causes
Announcement posted by Imagepak Marketing 18 May 2015
Distributor of promotional clothing and other promotional products in Perth reveals why hats are becoming popular for promoting charitable causes.
Perth, WA, 18 May 2015 - Charities are beginning to utilise a common promotional product that many feel is grossly underrated: the custom hat. While hats aren’t the first thing people think of when they consider custom apparel, they are becoming more popular due to their combination of visibility and relatively low price.
The custom wristband has become the fundraising story of the current era, but hats provide a different set of benefits that are making some charities “turn their heads” and pay attention.
Custom hats are extremely visible. They are always two or three centimetres above eye level. That means they provide the closest eye contact of any promotional item. Hats are big enough to handle any message or logo, but small enough that they are still economical. In the Perth climate, hats are always useful for protecting one’s eyes from the sun and helping them keep a “cool head” in hot weather.
Elliot’s Army and the Telethon Adventurers
One charity that is using hats to raise awareness is Elliot’s Army. Elliot’s Army was started in 2009 by Rick Parish when his 9-year-old son, Elliot, was diagnosed with spinal and brain cancer. Mr Parish and friend Peter Wilson started a group called The Adventurers whose first task was to climb a mountain to raise money for children’s cancer research.
Elliot succumbed to his cancer in 2011, but Elliot’s Army and the Adventurers live on. Today, the Adventurers have combined with the Channel 7 Telethon Trust to become the Telethon Adventurers. To date, they have raised more than $9 million for children’s cancer research.
The Elliot’s Army Hat
Elliot’s Army consulted with ImagePak Marketing, a company that provides promotional apparel and other promotional gifts in the Perth area. They wanted a unique promotional gift to help raise awareness for children’s cancer research. Scott Eaton, owner of ImagePak Marketing, suggested a hat.
Elliot’s Army has a very distinctive coat of arms as its logo. They have put the logo on shirts, but wanted another way to raise awareness. The logo is much too large to fit on a silicone wristband. Mr Eaton suggested hats because they were large enough to hold the logo and visible enough to create a lot of awareness.
According to Mr Eaton, “Hats are probably one of the most underutilised and underrated promotional items we carry. In a climate like Perth, hats are a natural. They provide protection from the sunlight. They can help keep your head cool during the summer and warm during the winter. They are the closest thing to eye level that it gets for promoting any cause or business. They don’t cost as much as shirts, making them a nice compromise between the shirt and the silicone wristband.”
Mr Eaton concluded: “We are proud of the Elliot’s Army hats because they are very attractive and for a great cause.”
ImagePak Marketing provides promotional clothing, headwear and other promotional products. They are located in the Perth area, but provide products throughout WA and across Australia. They feature knowledgeable customer service, high quality products and a quick turnaround time. To learn more, call 1300 658 745 or visit their website: http://www.imagepak.com.au/.
The custom wristband has become the fundraising story of the current era, but hats provide a different set of benefits that are making some charities “turn their heads” and pay attention.
Custom hats are extremely visible. They are always two or three centimetres above eye level. That means they provide the closest eye contact of any promotional item. Hats are big enough to handle any message or logo, but small enough that they are still economical. In the Perth climate, hats are always useful for protecting one’s eyes from the sun and helping them keep a “cool head” in hot weather.
Elliot’s Army and the Telethon Adventurers
One charity that is using hats to raise awareness is Elliot’s Army. Elliot’s Army was started in 2009 by Rick Parish when his 9-year-old son, Elliot, was diagnosed with spinal and brain cancer. Mr Parish and friend Peter Wilson started a group called The Adventurers whose first task was to climb a mountain to raise money for children’s cancer research.
Elliot succumbed to his cancer in 2011, but Elliot’s Army and the Adventurers live on. Today, the Adventurers have combined with the Channel 7 Telethon Trust to become the Telethon Adventurers. To date, they have raised more than $9 million for children’s cancer research.
The Elliot’s Army Hat
Elliot’s Army consulted with ImagePak Marketing, a company that provides promotional apparel and other promotional gifts in the Perth area. They wanted a unique promotional gift to help raise awareness for children’s cancer research. Scott Eaton, owner of ImagePak Marketing, suggested a hat.
Elliot’s Army has a very distinctive coat of arms as its logo. They have put the logo on shirts, but wanted another way to raise awareness. The logo is much too large to fit on a silicone wristband. Mr Eaton suggested hats because they were large enough to hold the logo and visible enough to create a lot of awareness.
According to Mr Eaton, “Hats are probably one of the most underutilised and underrated promotional items we carry. In a climate like Perth, hats are a natural. They provide protection from the sunlight. They can help keep your head cool during the summer and warm during the winter. They are the closest thing to eye level that it gets for promoting any cause or business. They don’t cost as much as shirts, making them a nice compromise between the shirt and the silicone wristband.”
Mr Eaton concluded: “We are proud of the Elliot’s Army hats because they are very attractive and for a great cause.”
ImagePak Marketing provides promotional clothing, headwear and other promotional products. They are located in the Perth area, but provide products throughout WA and across Australia. They feature knowledgeable customer service, high quality products and a quick turnaround time. To learn more, call 1300 658 745 or visit their website: http://www.imagepak.com.au/.