hybris Receives Highest Product Scores in All 3 Use Cases in Gartner’s Critical Capabilities for Digital Commerce Report

AUSTRALIA, Sydney — May 20, 2015 - hybris software, an SAP company,today announced that Gartner, Inc., the leading provider of research and analysis on the global information technology industry, has given it the highest Product Scores across all three use cases in the April 2015 “Critical Capabilities for Digital Commerce” report. hybris received the highest product scores among vendors assessed in each of the three use cases, including Multichannel Enterprises Selling to Consumers, Large Enterprises Selling Globally to Consumers and Enterprises Selling to Other Enterprises or SMBs.

“We feel this report is validation of what our customers already know,” said Brian Walker, Chief Strategy Officer, hybris and SAP Customer Engagement and Commerce. “hybris is uniquely able to meet the needs of a wide range of B2C and B2B companies across a wide variety of verticals, helping each of those firms differentiate and stay relevant in an increasingly global, omni-channel, and digital marketplace.”

Gartner reports that these “digital commerce platforms are critical to companies' ability to compete in a digital world and increase revenue.” The report also predicts that by 2018, more than 50 percent of commerce sites will integrate technologies from more than 25 vendors to deliver a digital customer experience.  

Vendors in this report were evaluated on Gartner client feedback, vendor reference customers as well as the following five critical product capabilities:

• Organisation/brand complexity — How well does the digital commerce platform support complex selling hierarchies; how easy is it to create digital storefronts; does the product support the selling of multiple types of products (physical goods, digital subscriptions and services); can physical goods be personalised through engraving and monograming, etc.?

• Digital store localisation —How well does the digital commerce platform support expansion to other countries and regions of the world, incorporating such things as language, currency, address and number formats, and regional merchandising?

• Personalisation for the consumer buyer —To what degree does the digital platform support the personalisation of the consumer buyer experience, to include such things as customer ability to control the look and the feel of the storefront, the capability to maintain specific settings and views, and the ability to create wish lists and gift registries, etc.?

• Personalisation for the corporate buyer —To what degree does the digital platform support personalising the corporate buyer experience to include such things as enabling customer-specific views, providing the ability for the seller to manage customer attributes and for the customer to manage internal hierarchies, support for e-procurement-like functionality such as ordering from templates and purchase orders, etc.?

• Multichannel support —How does the digital commerce platform support multiple channels beyond the Web, to include such channels as mobile, social, point of sale (POS), etc., to enable the management of these multiple channels and to enable clients to create mobile apps for digital commerce, etc.?

To download a copy of Gartner’s Critical Capabilities for Digital Commerce report, click here.

Gartner Disclaimer:

Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner's research organisation and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.

About hybris

hybris software, an SAP company, provides omni-channel customer engagement and commerce solutions that allow organisations to build up a contextual understanding of their customers in real-time, deliver a more impactful, relevant customer experience and sell more goods, services and digital content across every touch point, channel and device. Through its state-of-the-art customer data management, context driven marketing tools and unified commerce processes, hybris has helped some of the world’s leading organisations including 3M, ASICS, Bridgestone, EE, Galeries Lafayette, Johnson & Johnson, Levi Strauss & Co, Nestlé, Nespresso, Nikon, Rexel, Samsung Electronics, Ted Baker, Tommy Bahama and W.W. Grainger, to attract, retain, and grow a profitable customer base. hybris Commerce Suite, hybris Marketing and hybris Billing sit right at the heart of SAP’s customer engagement and commerce (CEC) suite of solutions, alongside SAP® Cloud for Sales, SAP Cloud for Service and SAP CRM. These provide organisations with the foundation, framework and business tools to create a holistic customer view across channels, simplify customer engagement and solve complex business problems. For more information, visit www.hybris.com.

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