Manchester City FC announce Coco Joy as official pre-season tour partner
Announcement posted by FAL Food & Beverages 24 Jun 2015
Manchester City FC have announced Coco Joy, part of the FAL Food & Beverages range, as an official partner of their pre-season tour of Australia, which will include matches against AS Roma on 21 July and against Real Madrid on 24 July at the iconic Melbourne Cricket Ground.
As well as a range of promotional activity around the English Premier League Club’s visit, Coco Joy will feature on the sleeve of Manchester City’s playing kits.
Omar Berrada, Commercial Director of City Football Marketing, which brokers Manchester City FC’s commercial partnerships, said:
“Everyone at Manchester City is extremely excited to be visiting Australia for our pre-season tour and we are delighted to be working with a well-loved brand like Coco Joy and helping to bring their consumers closer to the sport and the team they love.”
Tim Xenos, CEO of FAL Food & Beverages, said partnering with one of the world’s largest clubs supports Coco Joy’s growing global success:
“Coco Joy is committed to promoting a healthy and active lifestyle not just through our products but through sponsorships as well. It brings me great pleasure to not only be supporting The Sky Blues on a global level but also bringing Man City’s stars down under.”
-ENDS-
About FAL Group:
Coco Joy is part of FAL Food & Beverages, a FAL Group brand. FAL Group embraces diversity and inspires innovation in its people and partners. FAL is an international and local conglomerate of 75 companies, spanning 17 countries in the Middle East, Australia, the Americas and Europe, with a dedicated workforce of over 4500.
FAL Group's business footprint includes Healthcare, Engineering & Construction, Information Technology, Telecommunications, Aviation, Finance & Investment, Heavy Industries, Machinery & Equipment, Hotels & Resorts, Travel & Tourism, Real Estate, Food, Agriculture and Education, among others. The Group associates itself with best-in-class experts, and incubates, supports and develops cutting edge businesses within each business sector. FAL Group touches the lives of the consumer every day with a wide array of healthy food and beverage brands found in its own stores or in outlets all over the world.
Media Enquiries:
Toby Craig
Head of Marketing Communications
City Football Group
E: Toby.craig@cityfootball.com
T: +44 20 7874 5519
Jordan Cameron
Heard Agency
T. +61 2 8279 7867