GetUp swipes right for rights on Tinder

Straight singles looking for a date on Tinder this week have been offered a different kind of match - the chance to swipe right for gay rights.

Over the past two weeks, more than 4, 000 Tinder users in Australia have matched with an account dedicated to marriage equality that asks keen daters to ‘Swipe Right for Rights’.

The idea was conceived by Andrew Torrisi and Chloe Saintilan, two creatives at Whybin/TBWA Sydney, alongside advocacy group GetUp! to give users a chance to show their support for those who can’t look forward to wedding bells as part of their Happily Ever After.

Tinder users who form the perfect match with Swipe Rights are invited to sign a petition supporting marriage equality.

GetUp’s Human Rights Campaigner, Sally Rugg, says: “Tinder is full of people with open minds and big hearts and that’s exactly who we need standing with us to win marriage equality in Australia.

“We already know 90 per cent of women and 88 per cent of men under 25 across the country support marriage equality – this campaign is about reaching these young people and giving them a new way to be heard.”

“It’s going to take all of us working together to change history forever and we hope by hijacking Tinder we can get as many straight allies as possible fighting for the cause!”

Comments from Tinder users have been overwhelmingly positive with some declaring  “This is the nicest thing I’ve ever seen on Tinder” and  “I (k)new we would match. I love you equality.”

A selection of the best messages can be seen here: www.getup.org.au/swipe-right-images