Payment entrepreneur invests in technology powering Australian fitness studios

Brisbane QLD: Matthew McGown, founder and former CEO of direct debit provider PaymentHub, has invested $750,000 in Clubworx, a cloud-based technology company aiming to help fitness studios take their businesses to the next level.  

“When the idea was first pitched to me to invest in this technology, I jumped at the opportunity,” McGown says. “Having a background in payments, and specifically in delivering solutions in the fitness industry, I could see the potential of Clubworx immediately. Its technology integrates many parts of a typical fitness business and packages them in a really simple interface that will make fitness studio owners lives much easier”

A cloud-based software provider to fitness studios and martial arts dojos, Clubworx has announced it will officially launch its management system in Australia on August 1, 2015. Though it’s an Australian-based company, Clubworx has already successfully launched in the USA. Its unique mix of website creation, calendaring and CRM functionality has proven a hit with tech-savvy studios wanting to leverage the technological power to grow their businesses.   

Clubworx CEO Emily Smart explains the reason behind launching in the company’s home country after the USA. “Our goal is to provide software to power our client’s fitness studios and dojos. While there are several great systems out there, many provide overly complicated functions that are not relevant to a large portion of the fitness studio and dojo market. This means many of these fitness businesses face steep system learning curves and higher prices for features they will never use.

“We’ve taken the great feedback we have received from our US customers and continually refined our product to provide a set of features turned on or off depending on the individual businesses’ needs. We are ready to continue our international expansion, and being an Australian company ourselves, this was a natural fit for our next launch.” 

Clubworx expects to make a dent in the fitness studio market by providing a powerful, integrated suite of tools that helps businesses present a great front office experience to their clientele.  

“There are many moving parts in a fitness business,” explains Ms Smart. “You need a beautiful, sales-focused website, integration with social media, a payment collection platform, scheduling and attendance tracking and finally the ability to manage and track members.

“To run a successful operation you need to be on top of these functions and with Clubworx, we’ve wrapped them all up in an easy-to-use online tool that frees business owners from the complexity of managing multiple systems and suppliers.”

About Clubworx

Clubworx Pty Ltd is an Australian based company that provides online member management software to fitness businesses including PT's, PT Studios, Gyms, Health Clubs, Affiliate Boxes, Martial arts, Dance or Yoga studios across Australia, USA and Canada. Clubworx will help fitness businesses by streamlining and automating critical day-to-day administration through a simple, flexible, online system. Put simply, Clubworx gets fitness business owners out of the books and back into doing what they love. 

For more information on Clubworx, please call 1300 766 882, email info@clubworx.com or visit our website.