Agencies and Marketers invited to enter global Mobile Marketing Awards, The Smarties

The Mobile Marketing Association (MMA), http://mmaglobal.com/, the premier trade organisation devoted to the development of the mobile marketing industry, is calling for entries in the first ever Australia/New Zealand SMARTIES Awards http://www.mmaglobal.com/smarties.

The MMA SMARTIES is the only global awards program devoted to mobile advertising, recognising creativity, innovation and strategic thinking since 2004.

Australia joins Indonesia, China, India and Vietnam in rewarding the accomplishments of the region’s mobile marketers.

Marketers are expected to spend $540 billion globally on advertising this year, a 4.6% increase over 2014, according to a report by media-agency Carat.  

Australian ad spending increased by 1% in 2015 and is expected to climb 1.5% year-over-year in 2016, according to the report.

Spending on digital media will make up 24% of global advertising expenditures, the report predicted, making it the second highest medium after television (42.2) and considerably higher than newspapers (12.8), magazines (6.9), radio (6.6), cinema (0.5) and outdoor (7.1).

The report points to a 50% increase in global mobile-ad spending and a 22% boost in global online video budgets as the primary reasons.

“We’re very excited to expand our SMARTIES Awards program to Australia as it is a great way for us to recognise the consistent, excellent work that comes from the country,” said Rohit Dadwal Managing Director of the MMA in APAC.

“We believe that Australia can help pave the way forward in mobile for the rest of the APAC region, and showcasing great campaigns is an important element in increasing awareness and strengthening capabilities in mobile.” 
Rohit added:

 “At our APAC SMARTIES Awards last year, Australian campaigns shone through with entries such as the ‘GAME ON’ campaign by KIA and MNET taking home a number of awards. I’m looking forward to the seeing the calibre of the entries put forward by the region this year.” 


The SMARTIES Awards recognise strategic, insights-driven communications, cross platform campaigns, and creativity and technological prowess in mobile advertising. They are judged by panels comprising of senior brands marketers and distinguished agency leaders with awards given out in a total of 21 categories across the following areas: Marketing Strategy, Channel/Media Strategy, Enabling Technologies, Creative Awards and Overall Industry Awards. 
The full list of categories open for submissions includes:

The full list of categories open for submissions includes:

 

Marketing Strategy

·      Brand Awareness

·      Lead Generation/Direct Response/Conversion

·      Product/Services Launch

·      Promotion

·      Relationship building/CRM

 

Channel/Media Strategy

·      Cross Media Integration

·      In-App Advertising – Gaming or other

·      Messaging – e.g. SMS, Apps Messaging, Long form codes and others

·      Mobile App

·      Mobile Website

 

Enabling Technologies

·      Innovation

·      Location Based

·      mCommerce

 

Creative Awards (not open for submission)

·      Best Brand Experience in Mobile Rich Media

·      Most Engaging Mobile Creative

·      Industry Awards

 

 

Best in Show

·       Marketer of the Year in Mobile

·       Agency of the Year in Mobile

·       Enabling Technology Company of the Year in Mobile

·       Operator of the Year in Mobile

·       Publisher/Media Company of the Year in Mobile

For more information on the SMARTIES Awards program, categories open for submission, jury members, submission requirements and deadlines, please visit the MMA website http://www.mmaglobal.com

FOR MORE INFORMATION ON THE SMARTIES AUSTRALIA, PLEASE CONTACT:

Louise Lyel
Country Manager Australia New Zealand, Mobile Marketing Association 0481 362 682 or 02 9356 2712  E: louise.lyel@mmaglobal.com