New Study Proves that Promotional Products Provide the Lowest Cost Per High Quality Advertising Impression
Announcement posted by Imagepak Marketing 14 Aug 2015
Supplier of custom promotional products in Perth reveals the highlights of the study that relate to the Australian market.
Perth, WA, 14 August 2015 - Over the years, a number of studies have been performed globally about the efficiency of promotional products. Most of these studies have been performed in the US, but the Advertising Specialty Institute (ASI) has widened the scope of their surveys and studies.
The ASI has been conducting a yearly study since 2006. The first study was in the US. Slowly, they expanded their reach. The study culminating in 2014 contained results from the US, Mexico, Canada, Spain, England, Italy, Germany, France and Australia. Though the only Australian study was performed in Sydney, a promotional products provider in Perth feels that the numbers are relevant across Australia.
The latest study is entitled, the “Global Advertising Specialties Impressions Study.” It was conducted in 2014, but results from previous studies were amalgamated into the current study to provide a more comprehensive picture of how promotional items are helping businesses improve brand recognition and brand perception.
Questions were asked to students and businesspeople across the globe. The purpose was to learn how many promotional items they had, how they were using them, why they kept the items and what they think of the companies who gave them the products.
Popularity
For the popularity section, participants were asked questions about promotional items they had received in the last twelve months. They were asked to rate up to three promotional items. The numbers for Sydney were strikingly similar to numbers collected across the world, especially in other English speaking countries.
46% had writing instruments, 43% had shirts, 34% had office accessories, 32% had caps and headwear, 31% had calendars, 25% had flashdrives, 24% had bags, 15% had drinkware, 13% had health and safety products and 9% had outerwear.
Performance of Individual Products
Writing instruments, i.e. pens, turned out to be the most popular in every English-speaking country. While this statistic wasn’t computed for Sydney, pens were found to provide high quality advertising impressions for an average of 1/10 of a cent per impression in the US.
Bags, which are underrated and underutilised as a promotional giveaway item, were found to provide an average of 5,000 advertising impressions per unit in Sydney.
Shirts were found to be very effective. In the US, 52% reported owning a shirt with a custom logo on it. German respondents reported wearing a logoed shirt at least once a week.
Desk accessories were found to be an effective office item: 61% of those who receive desk accessories as promotional products said they keep the accessories at work.
While drinkware wasn’t as common as many of the other promotional items, it was found that the average US respondent used their drinkware from 2-3 times a week.
The statistic that many advertisers will find the most impressive: the average cost per advertising impression in the US was $0.06. That is the lowest cost of any high-impact advertising medium.
ImagePak Marketing provides promotional products to the Perth area and beyond. They specialise in having a diverse selection of high quality items from inexpensive giveaway items to high-end executive products. Popular promotional items include stubby holders, silicone wristbands, corporate clothing and custom coffee mugs. To learn more or to place an order, call 1300 658 745 or visit their website today: http://www.imagepak.com.au.
The ASI has been conducting a yearly study since 2006. The first study was in the US. Slowly, they expanded their reach. The study culminating in 2014 contained results from the US, Mexico, Canada, Spain, England, Italy, Germany, France and Australia. Though the only Australian study was performed in Sydney, a promotional products provider in Perth feels that the numbers are relevant across Australia.
The latest study is entitled, the “Global Advertising Specialties Impressions Study.” It was conducted in 2014, but results from previous studies were amalgamated into the current study to provide a more comprehensive picture of how promotional items are helping businesses improve brand recognition and brand perception.
Questions were asked to students and businesspeople across the globe. The purpose was to learn how many promotional items they had, how they were using them, why they kept the items and what they think of the companies who gave them the products.
Popularity
For the popularity section, participants were asked questions about promotional items they had received in the last twelve months. They were asked to rate up to three promotional items. The numbers for Sydney were strikingly similar to numbers collected across the world, especially in other English speaking countries.
46% had writing instruments, 43% had shirts, 34% had office accessories, 32% had caps and headwear, 31% had calendars, 25% had flashdrives, 24% had bags, 15% had drinkware, 13% had health and safety products and 9% had outerwear.
Performance of Individual Products
Writing instruments, i.e. pens, turned out to be the most popular in every English-speaking country. While this statistic wasn’t computed for Sydney, pens were found to provide high quality advertising impressions for an average of 1/10 of a cent per impression in the US.
Bags, which are underrated and underutilised as a promotional giveaway item, were found to provide an average of 5,000 advertising impressions per unit in Sydney.
Shirts were found to be very effective. In the US, 52% reported owning a shirt with a custom logo on it. German respondents reported wearing a logoed shirt at least once a week.
Desk accessories were found to be an effective office item: 61% of those who receive desk accessories as promotional products said they keep the accessories at work.
While drinkware wasn’t as common as many of the other promotional items, it was found that the average US respondent used their drinkware from 2-3 times a week.
The statistic that many advertisers will find the most impressive: the average cost per advertising impression in the US was $0.06. That is the lowest cost of any high-impact advertising medium.
ImagePak Marketing provides promotional products to the Perth area and beyond. They specialise in having a diverse selection of high quality items from inexpensive giveaway items to high-end executive products. Popular promotional items include stubby holders, silicone wristbands, corporate clothing and custom coffee mugs. To learn more or to place an order, call 1300 658 745 or visit their website today: http://www.imagepak.com.au.