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APD Expands Marketing Automation Capabilities

Announcement posted by APD 19 Aug 2015

Helps build a single view of a company’s digital ecosystem with IBM Marketing Cloud
APD has expanded its marketing automation capabilities with the licencing of the IBM Marketing Cloud across the Asia Pacific region. Marketers will now be able to analyse a wide range of automated, multi-channel interactions and generate insights to better engage with customers and deliver personalised shopping experiences.
IBM Marketing Cloud provides email marketing, lead management and mobile engagement solution that enable marketers to gain new analytic insights into how a customer engages with a brand across interactions – from the first moment a customer interacts with a brand in a store, to researching comparable items and pricing online, or sharing feedback on their experience with the brand on a social channel.
Already in place at APD is the SmartMailPRO platform, which is powering hundreds of SME organisations across the region.
Paula Harrison, CEO of APD Engage, said the new licence with IBM is offering APD clients a pathway to upgrade their marketing automation and data collection.
“APD was formed to give our clients a single view of their digital ecosystems. Through our work with IBM, our clients will be able to achieve greater results in their campaigns, by gaining insights into how to engage with consumers using relevant messages across a variety of touchpoints. We are already working with current and new clients on the Marketing Cloud platform.”
Harrison added: “APD’s focus on increasing customer value for our clients is a great fit with the IBM Marketing Cloud’s approach to simplifying the complexity of omni-channel marketing and enabling marketers to create exceptional experiences for their customers.”
ABOUT APD
Winner, Campaign of the Year 2015 Mumbrella Asia Awards, for “Merdeka 2014” campaign for Malaysian telco, Maxis.
APD (http://www.apdgroup.com) is a 360-degree digital services firm that delivers digital growth to more than 1,000 clients across the Asia Pacific region.
APD employs almost 400 digital professionals in Sydney, Melbourne, Auckland, Shanghai, Hong Kong, Manila (its technology hub), Kuala Lumpur and Singapore (Head Office). 
APD integrates its clients’ digital value chains through providing digital strategy, building technology, providing creative and campaign strategies, driving traffic to the web assets it builds, converting traffic into customers, retaining those customers and measuring performance through analytics. It also manages end-to-end eCommerce ventures on the basis of shared risk and reward.
Clients include such as Bayer, Budget, Cisco, Dell, eBay, Ecco, Expedia, Fonterra, Ford, GSK, Lend Lease, Lenovo, Maxis, Nestlé, Panasonic, Qantas, Tumblr and Village Roadshow.
APD has four divisions: APD Interact, who create interactive customer experiences; APD Acquire, who attract and retain customers via performance-based channels; APD Engage, who engage customers through sophisticated communication strategies and technology platforms, and; APD Venture, who invest in end-to-end eCommerce partnerships.
Asia Pacific Digital is listed on the Australian Stock Exchange (ASX: DIG).
 
Contact: media@apdgroup.com
Paula Harrison
Group CEO, Engage (Singapore)
p: +65 9723 5155
e: pharrison@apdgroup.com
 
Samantha Tannous, public relations (Sydney)
m: 0416 104 033 | +61 416 104 033
samantha@relativitycommunications.com