How to Make Your App Stand Out from the Rest

If you've already gone through the process of mobile app development and are now looking to launch your creation onto the app store, it's important to consider how you're going to make it visible amongst the many others available for download. If you don't know where to begin, here are several tips to help ensure your app stands out against the rest.

Pick your keywords carefully

Keyword optimisation involves analysing and selecting the words that define your application, allowing it to appear in search results when a certain keyword or phrase is searched. Unfortunately, many keywords are quite competitive, making it hard for your app to appear high in search results. If your app uses highly competitive keywords, it's recommended to find a balance by considering using less popular synonyms of these keywords, allowing your app to rank higher for these terms rather than ranking lower for something more popular.

Design an attractive, eye-catching icon

The icon of an app is often the first thing a person will notice when browsing through app search results, so it's essential to make it stand out. Your icon should be original, well-designed and aesthetically pleasing. Where possible, it should also reflect the purpose of your app. For instance, a loud, bright and colourful icon may appeal for games, while those searching for productivity apps may look for something with a clean and simple design.

Write a great app description

If your keyword selection and eye-catching icon have done their job, you should be getting many clicks on your app, leading searchers to a page with your app description and a download button. However, a person must first be persuaded by the content on the page before they decide to download. That's why it's vital to write descriptive, appealing and engaging content about your app.

Your description page also contains a space where you can upload screenshots from your app to give people an idea of what it contains. You should choose screenshots that highlight your app and make it look as appealing as possible, further swaying people to download it.

Need help getting your app up to scratch? Let Appz provide assistance

Need an app that's worthy of standing out? Appz can help. Our expert team of app developers have experience with multiple mobile platforms, including Android and iPhone. We can provide assistance and advice through all stages of mobile app development, from designing and building right through to releasing your new app into app stores. Call us today on 1300 738 438 to learn more!