5 Questions to Ask Before Developing a Mobile App

It's no secret that mobile apps are the new way forward if you're looking to boost your company's web and media presence, and allow more accessibility to customers - many large corporations and small business are reaching out to mobile app developers to help them incorporate apps into their business strategies.

If you're considering creating a mobile app, make sure you ask these important questions before you get started.

What is the Purpose of my App?

Don't be fooled by this seemingly obvious question, as it's actually central to your app's success. Whatever you create will ultimately depend on your business, its target audience and what you want to offer them. There's no point designing and launching an app just for the sake of it - it should have some connection to the core purpose of your business and offer your customers something that's valuable to them in some way.

Which Device Should I Develop For?

Determine which device and/or platform to use by conducting research on your target user's behaviour. Find out how they interact with your brand, which devices they use and whether they are Apple or Android plat formers. For example, if the majority of your customers access your website via iPhone, then it's best to focus on creating your app for Apple iPhones. However, if they're evenly split across both, you will want to think about making it accessible across platforms.

Outsourcing - Yes or No?

There are pros and cons to outsourcing. If you outsource, your app development will be in the hands of experts which will save you time, money and stress. On the other hand, having an in-house app development team means more control and direction over your project.

This choice will depend largely on your business and your budget. However, many people choose to outsource to experienced mobile app developers as they don't have the expertise themselves and their company doesn't have a dedicated development team.

Can My Business Handle The Traffic?

The end goal of developing an app is to draw in many new users, so it's essential to ensure your website and programs are updated to cope with the increased traffic. The last thing you'd want is for your new app to look impressive but fail to match up to your website, which still operates on an older system.

Designing the App - Where do I start?

When developing an app, you need to think of your users who will assess it according to its functionality and aesthetics. Ensure that your app stands out while offering a streamlined layout, ease-of-use and excellent functionality. No matter what purpose or tone your app has, these factors are universal and key to its success.

If you're looking for reliable mobile app developers for your business, the experienced team at Appz can help. Call us on 1300 233 444 or contact us online to obtain a quote today!