Emarsys Brings its Global B2C Marketing Cloud to Australia and Continues APAC Expansion with $33M Series A Funding

Sydney, 16 September - Emarsys, the B2C Marketing Cloud, announced today the expansion of its Asia-Pacific operations into the Australian market. The news comes following a $33 million equity investment from San Francisco-based Vector Capital for international expansion with a focus on the U.S., Latin America and APAC regions after 15-years of operation in Europe. Also announced today, is the release of Emarsys’ new B2C Marketing Cloud, which combines prediction, personalisation, analytics and multichannel automation, to nurture long-lasting customer relationships and boost revenue. A number of leading Australian e-commerce sites and retailers have already discovered Emarsys including Yahoo!7, Ensogo, Adore Beauty, Crazysales, Styletread and Competitions.com.au.

Stuart Barker, Managing Director, Hong Kong and Australia, is leading the Australian expansion, which has seen the opening of its Sydney office and the formation of an incredible team. Founded in 2000 and headquartered in Vienna, Austria, Emarsys has more than 500 employees serving over 1,300 clients in 140 countries across 16 global offices. For more than a decade, Emarsys has served B2C businesses improving conversion rates, customer engagement, open rates, repeat purchases and ultimately an increase in revenue. The company is also expanding heavily into the US market opening its Indianapolis, Indiana US headquarters, along with offices in San Francisco, California and Austin, Texas.

“E-commerce companies are constantly asking questions such as; who their customers are, what content is contextually relevant, when should a customer be contacted, and via which channel or device? We plan to answer these questions for them. The Australian market is a key focus for us with retail e-commerce sales here tipped to increase by 14% in 2015, passing $10 billion[1]. We’re delighted to have the support of Vector Capital as we expand our footprint across Asia-Pacific to meet growing demand,” said Stuart Barker.

“Australia is a high-growth market for Emarsys in the APAC region with the likes of Kogan, JB Hi-Fi and Temple & Webster leading the charge. The majority of a B2C company’s marketing resources are currently directed at acquisitions - not enough at retaining customers and adding long-term value to each engagement. The Emarsys platform is perfectly developed to solve just this problem and we’re excited to work with Stuart and his team to increase the global presence of Emarsys,” said Matt Blodgett, Managing Director, Vector Capital.

Designed from the ground up for retail brands and e-commerce companies looking to build personalised, long-lasting customer relationships, the Emarsys B2C Marketing Cloud integrates customer intelligence, personalisation, predictive recommendations and multichannel marketing automation across desktop, mobile devices and social channels into a single cloud platform. The platform combines machine learning and data science to convert raw consumer behavioural data into a deep understanding of customer identity, creating highly personalised customer experiences and journeys. Emarsys aids in transforming customers from one-time buyers to repeat purchasers, winning back lost revenue from churning customers.

“We really appreciated the user-friendliness of the Emarsys platform. It allowed us to easily create and automate our email and marketing campaigns throughout the entire customer lifecycle – helping us recover and increase revenue,” said Lee Munro, Managing Director, Styletread.

Zway Yee, Co-Founder of Competitions.com.au – Australia’s leading competitions website says Emarsys has helped the business operate more efficiently. “Emarsys has enabled us to automate our email campaigns, which will save us significant time and resources over the long term. The team provides exceptional support and is real pleasure to work with,” said Mr. Yee.

The Emarsys platform turns big data into relationships and experiences that boost ROI by the following steps:

• Collecting data: capture real-time data from a customer’s interactions with a brand across their devices and channels

• Building a unified profile: create a single profile of each customer based on their behaviour patterns 

• Gain insights into customers: access visual insights based on big data, machine learning, scoring and statistical modelling to understand every customer, and how to increase long-term revenue from them

• Automate campaigns: orchestrate multi-step, multichannel campaigns with relevant product recommendations triggered by specific customer interactions

• Reach customers where they are: optimise customer engagement across mobile, social, web, applications and email

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About Emarsys
Emarsys is a leading global provider of cloud marketing software for B2C companies, the first B2C Marketing Cloud. The company provides actionable intelligence to enterprises targeting their customers, combining machine learning and data science with true personalisation and multichannel delivery to reach customers most effectively, maximising engagement and results. With more than 500 employees in 16 global office locations, Emarsys serves more than 1,300 clients in 140 countries.  Every month, Emarsys segments and analyses more than one billion customer profiles and creates over 250,000 personalised campaigns, helping customers increase revenues and ROI. 

Learn more about the innovative Emarsys solutions at www.emarsys.com.

About Vector Capital

Vector Capital is a leading global private equity firm with over $2.5 billion under management specialising in transformational investments in established technology businesses. Vector actively partners with founders and management teams to devise and execute new financial and business strategies that materially improve the competitive standing of these businesses and enhance their value for employees, customers and shareholders. Among Vector's notable investments are Aladdin Knowledge Systems, Allegro Development, Cambium Networks, Certara, ChyronHego, CollabNet, Corel, IPVALUE Management, LANDesk Software, Niku, Gerber Scientific, RAE Systems, Register.com, Saba, SafeNet, Technicolor, Teletrac, Tidel, Triton Digital, WatchGuard Technologies, and WinZip. For more information, please visit www.vectorcapital.com.

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