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Seeley International launches world's first high performance inverter axial evaporative cooling range

Announcement posted by Leverage PR 01 Oct 2015

Seeley International has achieved another world-first innovation, launching onto the global market the FIRST range of high performance inverter axial coolers – the “INVERTAIR™” series.

Seeley International founder and Executive Chairman, Mr Frank Seeley AM, said that high efficiency inverter axial technology offered an array of outstanding benefits for consumers, which have not been available before.

“Previously, those who opted to run their air-conditioners at low speeds continued to use almost the same amount of power, as on high speeds. This was because much of the power was consumed in generating heat in the motor. This heat was then drawn into the airstream, which adversely impacted on the cooling performance,” Mr Seeley said.

“This new inverter axial cooler technology addresses those issues and as a result, fan power is UP, noise is DOWN, cooling is UP and running costs are DOWN,” he said.

“This incredible range of INVERTAIR air-conditioners now raises the bar considerably, and again challenges other manufacturers to match us if they can!

Mr Seeley said the INVERTAIR axial technology has been developed exclusively by and for Seeley International’s team of advanced engineers, and uses far less energy per kilowatt of cooling, than previous axial units.

“This breakthrough technology will further strengthen Seeley International’s global leadership reputation of offering the most tried, trusted and altogether innovative air conditioning and heating choices available in our markets.”


Seeley International plans to showcase this next-generation Braemar evaporative cooling range to its national dealer network and invited guests in Melbourne on October 8th.

About Seeley International

Seeley International is Australia’s largest air conditioning manufacturer and is market leader in the design and manufacture of ducted and portable heating and cooling products for the domestic, commercial and industrial markets in Australia.

Renowned for its innovation, Seeley International’s brands include Breezair, Braemar, Climate Wizard, Convair, Coolair, Braemar Tudor Romeo and Coolerado. Based in Adelaide’s south - and with factories in Adelaide (evaporative coolers) and Albury (gas heaters, refrigerated and commercial cooling) - the company was founded in 1972 by Frank Seeley AM, who remains Executive Chairman.


Unlike many of its competitors, Seeley International continues to design and manufacture most of the components for its Australian-made products, which it exports to more than 120 countries around the world. More information about Seeley International and its products can be found at www.seeleyinternational.com