Customer Engagement Specialists Join APD Australia

• David Avery boosts the marketing automation team
• Ben Poliansky adds depth in SMS

 
APD has hired two customer engagement specialists in its Australian offices, David Avery joining as Regional Head of Sales and Ben Poliansky as SMS Manager.

David will play an instrumental role as APD introduces the IBM Marketing Cloud to its clients looking to extend their marketing automation capabilities, primarily in the Australian market at first, and expanding into New Zealand and Asia. He spent three years selling the product, previously known as Silverpop, in the Asia Pacific market.

Tony Davis, APD’s head of customer engagement in Australia, said David will ensure the team hits the ground running. “Our expansion of marketing automation is central to our commitment to increasing customer value for our clients. David understands the product inside-out and will bring our team and our clients up to speed very quickly.” David will be based in APD’s Sydney office.

Ben joins APD with eight years experience at Oxygen Interactive Marketing where he was in senior account management and customer support roles.

Davis said: “Ben adds a great depth of experience to our SMS business, including SMS marketing, promotions, competitions and product management of a platform that delivered millions of messages globally.” Ben will be based in APD’s Melbourne office.
 
ABOUT APD
Winner, Campaign of the Year 2015 Mumbrella Asia Awards, for “Merdeka 2014” campaign for Malaysian telco, Maxis.
APD (http://www.apdgroup.com) is a 360-degree digital services firm that delivers digital growth to more than 1,000 clients across the Asia Pacific region.
APD employs almost 400 digital professionals in Sydney, Melbourne, Auckland, Shanghai, Hong Kong, Manila (its technology hub), Kuala Lumpur and Singapore (Head Office). 
Clients include such as Bayer, Budget, Cisco, Dell, eBay, Ecco, Expedia, Fonterra, Ford, GSK, Lend Lease, Lenovo, Maxis, Nestlé, Panasonic, Qantas, Tumblr and Village Roadshow.
APD has four divisions: APD Interact, who create interactive customer experiences; APD Acquire, who attract and retain customers via performance-based channels; APD Engage, who engage customers through sophisticated communication strategies and technology platforms, and; APD Venture, who invest in end-to-end eCommerce partnerships.
Asia Pacific Digital is listed on the Australian Stock Exchange (ASX: DIG).
 
Contact: media@apdgroup.com
Tony Davis, CEO APD Engage Australia (Sydney)
p: +61 2 9336 7506
e: tdavis@apdgroup.com
 
Samantha Tannous, public relations (Sydney)
m: 0416 104 033 | +61 416 104 033
samantha@relativitycommunications.com