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WANDERLUST UNION APPOINTED PR REPRESENTATIVE FOR MR AND MRS SMITH

Announcement posted by Wanderlust Union 05 Nov 2015

Sydney, Australia: Wanderlust Union is delighted to announce they have been appointed as the Australian and New Zealand PR representative for Mr and Mr Smith.
 
Mr & Mrs Smith is an award-winning hotel website, booking service and free-to-join travel club, specialising in finding the world’s most inspiring boutique hotels. Founded in 2003, Smith has published nine coffee-table guidebooks and maintains a hand-picked and anonymously reviewed collection of more than 1,000 of the world’s most stylish stays at mrandmrssmith.com.
 
Other travel clients include:  Halcyon House, one of Australia’s most unique beachside hotels, a former surfer motel turned luxury hotel, situated at one of the country’s best surf breaks and in one of its most idyllic beachfront towns – Cabarita Beach, Northern New South Wales. The 21 room boutique hotel is located just 15 minutes south of the Gold Coast Airport and 30 minutes north from Byron Bay in an extraordinary region that remains one of the country’s best kept secrets.
 
Masseria Torre Maizza and sister property Masseria Torre Coccaro, in Puglia Italy, which are considered by many to be two of the best beach hotels in the Mediterranean. The 5* hotels offer true luxury in a beautiful, rural setting.
 
Wanderlust Union is a communications and talent firm, engaged by clientele in the travel, food, wine and lifestyle sectors.  Headed up by Sophie Baker, the award-winning communications professional, who for 15 years has been generating solution-driven brand experiences and PR strategies that ensure her clients remain ahead – taking campaigns as far as the Cannes Lions Awards.
 
The agency specialises in communications, marketing and content generation, social media strategies, strategic brand partnerships, talent representation and travel tours with digital influencers.
 
The success of travel, dining and lifestyle brands are increasingly shaped by digital influencers. Wanderlust Union represents a core group of personalities: individuals with a singular eye and voice.  Digital influencers include author, adventurer and photographer, Kara Rosenlund, author and stylist, Megan Morton, globe-trotting nomad, Hermione Olivia, Natalie Hayllar of @EatReadLove and Brent Wallace of @WheresBrentBeen, a luxury travel agent and blogger who offers advice and bespoke trips that have been a well-kept secret of high-flying luxurians, eager to uncover the destinations no one else will.
ENDS
 
For further information on Mr and Mrs Smith or other Wanderlust travel clients, contact:
Sophie Baker:  sophie@wanderlustunion.com.au  or 0438 442323
Katie Cahill:  katie@wanderlustunion.com.au or 0439 775656