Traffika Appoints Nicole Seaman as Corporate Business Director to Expand Portfolio of Corporate Clients

Award-winning international digital business generation agency, Traffika today announced that it has appointed Nicole Seaman as Corporate Business Director. Nicole will work alongside Traffika’s Australian CEO, Andrew Lane and will be pivotal in expanding portfolio of corporate clients.

Nicole’s role will see her building relationships within Traffika’s key corporate retail and franchise markets, raising Traffika’s profile, developing strategies and solutions and acquiring new clients in line with the agency’s ambitious growth targets.

Nicole’s knowledge in defining sales strategies has been developed over seven years of digital agency experience, including various client-facing roles at WME and STEAK in Melbourne. Her thorough understanding of digital marketing will see her develop highly effective and integrated strategies for clients. 

“Nicole has acquired an immense amount of experience in the digital sector on both the client and agency side. Her knowledge of digital channels, business development, building brands and driving success through a strategic approach coupled with consistent delivery on her financial targets made her stand out. Her ability to motivate her teams to achieve strong sales growth has been proven time and time again,” said Andrew Lane, CEO, Traffika Australia.

Clients that Nicole has acquired and worked with in the past include EnergyAustralia, Big W, Betstar and Puma, AGL, realestateVIEW, Europcar, Best Western, Big4 Parks, Clive Peters, Angus & Robertson, Liquorland and Vintage Cellars.

Integral to Traffika are its seven core values, which team members live and work by. One of the values is to “get life balance” and all team members share the belief that a balanced life is crucial to success in the workplace and in this regard Nicole is expected to fit in perfectly.

“The culture created by our founder is the most exciting and rewarding part of my role. After working in lots of organisations of various sizes previously, I knew the successful ones were those that had a ‘soul’ and a strong culture. I can see that Nicole is a great team player who enjoys work and life in equal measures,” said Andrew Lane.

Nicole has a Bachelor of Business Marketing, majoring in Marketing and Human Resources from Swinburne University of Technology.

About Traffika®

Traffika® is an award-winning international digital business generation agency helping retail and franchise businesses thrive in the digital business revolution. The firm’s unique approach to digital marketing is the Digital Business Generation® system, which combines strategic consulting, digital marketing and leading technologies. This integrated solution delivers a superior ROI and empowers clients to respond to change and opportunities more confidently. Traffika® is part of Generation Co. and was founded in 2009. Its clients include Lorna Jane, 2XU, Fitness First, Greyhound, Zaraffas, BoysTown and Groupon. Please see: Traffika.com.au for more information.