Marketing professionals and managers: your 2015 naughty or nice rewards and loyalty list is here!

17 November 2015

MEDIA RELEASE 

Marketing professionals and managers: your 2015 naughty or nice rewards and loyalty list is here!

It’s the most wonderful time of the year. That big red jolly fella is on his way once again and most businesses are in countdown mode. And it’s now, while your competitors are winding down, that you can really ramp up your rewards and loyalty strategy.

This November, iGoDirect Group’s sister company Rewards Come True, has devised a naughty or nice list in relation to how companies are driving their rewards and loyalty campaign.

Naughty List

• Businesses who are not rewarding employees

Anyone in business knows that a high staff turnover rate affects both overheads and productivity. Hey, we’re all human: you’d be surprised at how far a simple Visa or eftpos gift card to thank your staff for their hard work all year-round, will go towards securing their loyalty well into the longer-term.

• Companies who don’t acknowledge their most important partners

Where would even the most successful of businesses be without those all-important business partnerships? They key to any good relationship is that little bit of TLC and the festive season presents you with the perfect opportunity to thank the partners who help to make your business tick.

• Any business who does not value loyalty

Whether you’re talking about business or customer relationships, people expect you to be consistent and to keep your promises. This helps you to build trust. If you know your loyalty program doesn’t build loyalty and trust, address the warning signs before it’s too late.

Nice List

• Business who know loyalty is earned

The best of the best when it comes to rewards and loyalty programs know exactly what their customers and partners are looking for. Premium service, exclusive offers, great pricing… analysing customer data and behaviour will tell you everything you need to know.

• They interact on their customer’s or partner’s terms

Frequency of communication, the channels, the type of communication… look at your customer data and behaviour to understand what your customers are telling you. You’d be amazed at how the simple act of listening has the power to impress!

• Shake things up! 

An ‘average’ rewards or loyalty program void of any surprises isn’t going to stimulate anyone! Surprise and interaction are the keys to stimulating your customers and getting them engaged with your products and services into the long-term.

For those who found themselves on the naughty list, the great news is that Rewards Come True can help you to kick-start your loyalty and rewards program starting now and heading well into 2016. Trade that coal in for happy and loyal customers who’ll keep coming back for more and more in 2016.

Engage with us: call 1800 446 347 or email hello@igodirect.com.au

For further information or to arrange an interview or photo opportunity with Pat Dalton, the Founder and CEO of iGoDirect Group, please contact Sarah Cannata on 0407 536 133.