New Dawn for Super-Luxury Motoring In Australia

Announcement posted by Rolls-Royce Motor Cars 18 Nov 2015

Rolls-Royce Motor Cars
Media Information

NEW DAWN FOR SUPER-LUXURY MOTORING IN AUSTRALIA

18 November 2015, Sydney

First official presentation of new, super-luxury Drophead in the Asia Pacific Region
Australia one of the largest markets for Dawn in the region, regarded as ‘ideal’ for ‘open-top’ social grand touring
Sydney recognised as a strong base for Rolls-Royce customers

After a highly successful online global launch and reveal at the Frankfurt International Motor Show, Rolls-Royce Motor Cars presents Dawn, the new four-seater, super-luxury Drophead, for the first time in Australia.

Rolls-Royce chose Australia to be the first market in the Asia Pacific to officially unveil the new car, expected to be one of the region’s largest for Dawn sales. Selected Australian clients were among the first to see Dawn in an exclusive, closed room event held overseas.

Asia Pacific Regional Director, Paul Harris, added, “Dawn’s bold and contemporary design heralds a new chapter in Rolls-Royce’s illustrious history. We have received a high level of interest from affluent yet younger customers who are new to the brand.”

No compromise engineering
The new Rolls-Royce Dawn features 80% unique body panels and even new tyres as special fitment for the model.

Rolls-Royce’s engineers have paid great attention to Dawn’s roof, which delivers the silence of a Wraith when up and operates in just over 20 seconds at a cruising speed of up to 50km/h. Working with a fabric roof configuration, the goal was to make the quietest convertible car in the world today. This quest for silence applied to all aspects of the roof’s engineering and by extension the new motor car. Now etched into automotive parlance – the smooth and noiseless mechanism of Dawn’s roof is called the ‘Silent Ballet’.

The roof tops a graceful, beautiful and sensuous design, whilst remaining one of the largest canopies to grace a convertible car – second only to that of the Rolls-Royce Phantom Drophead Coupé.

True four-seater space

Rolls-Royce’s design ethos has created a cabin that conveys all the hallmarks of the brand’s peerless craftsmanship combined with a philosophy of effortless, yet invigorating driving experience.

“At Rolls-Royce, we pride ourselves as creators of fine motor cars that also serve as social spaces,” comments Rolls-Royce’s Design Director, Giles Taylor. “The idea of creating a car like Dawn that can be used in comfort by only two adults on a day to day basis is anathema. In creating Dawn we have accepted no compromise to the comfort and luxury of four adults who want to travel together in the pinnacle of style.”

Moving automotive sculpture
Dawn’s highly contemporary, four-seat super-luxury Drophead is an evolution of Rolls-Royce’s design language, with one clear objective: to make a car that looks as beautiful with its roof up as with it down.

Roof down, the sensuous lines of Dawn are evident. From the side the steep rake of the windscreen, the swage line that flows over the rear haunches and the high beltline that rises along the profile give the impression of effortless dynamism. The very same rising beltline wraps around the rear passenger cabin to create a cosseting effect.

The deck continues Rolls-Royce’s excellence in modern craftsmanship. Open-pore Canadel panelling traces the horse-shoe shape of the rear cabin, whilst the wood on the deck, which can be chosen to suit individual taste, flows down the ‘Waterfall’ between the rear seats, and around the cabin clothing the interior door panels – enticing an owner or passenger to enter Dawn.

Deliveries of the new Rolls-Royce Dawn to Australia commence in the second quarter of 2016.
Recommended Retail Pricing is from A$749,000* on the road.

- Ends -

Notes to Editors

1)         Rolls-Royce Motor Cars’ showrooms in Australia are located at:

Rolls-Royce Motor Cars Sydney
75-85 O’ Riordan Street, Alexandria, New South Wales 2015
Phone: +61 2 8338 3998; Fax: +61 2 8338 2169
http://www.rolls-roycemotorcars-sydney.com.au/

Rolls-Royce Motor Cars Melbourne
Eureka Tower, 80 City Road, Southbank, Melbourne, 3006
Phone: +61 3 8866 3188; Fax: +61 3 8866 3100
http://www.rolls-roycemotorcars-melbourne.com.au/

Rolls-Royce Motor Cars Queensland
179 Nerang Road, Southport, 4215
Phone: +61 7 5509 7102; Fax: +61 7 55 320 177
http://www.rolls-roycemotorcars-queensland.com.au/

Rolls-Royce Motor Cars Perth
354 Scarborough Beach Road, Osborne Park 6017
Phone:: +61 8 9231 5999; Fax: +61 8 9231 5911
http://www.rolls-roycemotorcars-perth.com.au/

2)         * inclusive of options package: Camera System, Comfort Access and Wind Deflector. Drive away prices include on-road charges i.e. Stamp Duty (variable based on state stamp duty charges, examples based on NSW stamp duty charges), Registration and Compulsory Third Party Insurance. The starting prices quoted are highly dependent on customer specification. Each Rolls-Royce is built-to-order (bespoke) and unique.

3)         Every new Rolls-Royce is protected by a four year unlimited mileage warranty (excludes tyres and glass). Service and maintenance is covered by a Rolls-Royce service package for the first four years, regardless of mileage and 24 hour roadside assistance

4)         Rolls-Royce Provenance, the company’s approved programme for its pre-owned cars, offers a minimum 24 month warranty, fully inclusive servicing and 24 hour roadside assistance.

Further information:

You can find all our press releases and press kits, as well as a wide selection of high resolution, downloadable photographs and video footage at our media website, PressClub. You can also find the communications team at Rolls-Royce Motor Cars on Twitter.

Press contacts:

Regional

Asia Pacific - South

Hal Serudin +65 6838 9675 hal.serudin@rolls-roycemotorcars.com
James Wong +65 6838 9687 james.wong@rolls-roycemotorcars.com

DEC PR
Ashleigh Favaloro, Michael Henderson, Jennifer Gillis and Elizabeth Abbott
P: 02 8014 5033
E: rolls-royce@decpr.com.au