Have You Created a Powerful Brand For Your Business?

Announcement posted by ReachLocal Australia 24 Nov 2015

Brand awareness and differentiation were identified as some of the biggest challenges faced by small business owners across Australia and New Zealand in a recent ReachLocal Survey. That’s why; we’re providing you with the facts on branding, tips on developing a strong business brand and some suggestions on how to build brand awareness.

The Facts on Branding:

Branding is more than just your logo. Branding is a way for customers to recognise and experience your business. Branding can be reflected in everything from your customer service style, staff uniforms, business cards and premises to your marketing materials and advertising.

Branding involves a lot of thought and research. You need to work out why customers should be attracted to your business. A strong brand will help customers remember your business and feel confident that your products or services will suit their needs.

Branding Can Help You Stand Out. Your brand should reflect what your business stands for and what sets it apart from your competitors – your branding should express the qualities, strengths and ‘personality’ of your business.

Developing a Business Brand

It may feel daunting to develop an entire brand for your company but it can be an integral component for the success of your overall business vision.

Here are 5 steps to developing a brand for your business:

1. Conduct market research and think about successful brands

2. Define your company’s purpose and mission

3. Consider your entire business and what differentiates you within the market

4. Be authentic and tell the story of your business

5. Be consistent

Building Brand Awareness

Once you develop a strong brand for your business, you can work on ways to build awareness through your marketing. Promoting your brand through traditional and digital advertising can help customers recognise your business. It’s important that you are consistent in the way you portray your brand so that customers easily recognise your business within any communications, marketing materials and premises. Consistent use of your brand will help customers remember your business, and can help improve customer loyalty.