#helloworldRELAY deemed a success engaging travel loving Instagrammers across the globe
Announcement posted by helloworld 08 Dec 2015
Australia’s leading integrated travel group helloworld is pleased to announce the success of the innovative and world first social media initiative #helloworldRELAY that took place on World Tourism Day on 27 September across the globe.
With a worldwide audience of over 260 million including 8.1 million Australians, the hashtag became the destination of choice for local and global citizens to be inspired by their favourite topic, travel.
From the lofty peaks of the New Zealand South Island, the buzzing streets of Ho Chi Minh City, the bustling marketplaces in Oman, to the serene lakeside hamlets in Wales, the #helloworldRELAY collected over 22,000 images from travellers globally who joined 80 lead relay Instagrammers in the celebration. The campaign was also supported by a multi-channel marketing campaign bringing the images of the relay from around the word direct to Aussie consumers in out of home advertising, digital and TV.
A few highlights from the #helloworldRELAY included:
“We couldn’t be more proud of the results that we have seen from the #helloworldRELAY and really want to thank Australian and global participants, our agents and our travel partners for showing us what a wonderfully diverse and beautiful place planet earth really is” said Kim Portrate, Chief Marketing Officer at helloworld. “This event showcased that helloworld really are the experts in everywhere - a trusted group of travel professionals that truly can deliver your dream holiday no matter where on earth that dream leads you.”
“The #helloworldRELAY is only one part of the many campaigns we are running for the brand over the course of the next year it is pretty safe to say that Australians have been inspired by all the diverse images seen on the #helloworldRELAY. The successful global sale we hosted immediately after the relay also showed that we were able to turn lookers into bookers of travel with increases in sales,” Kim said.
Australian Instagrammer Garry Norris who kicked off the relay in Samoa on World Tourism Day said that this was the biggest creative challenge as a photographer and hoped that there will be more in the future. “It was an honour to be able to kick off the #helloworldRELAY in Samoa. To be able to take 12 pictures in 12 hours and show off to the world a destination as beautiful and unique as Samoa, was like having your own Amazing Race in one day. I hope they are doing it again next year, sign me up!”
The website relay.helloworld.com.au will now become the home of travel inspiration for Australian travellers looking to consider their next holiday, no matter where it might be in the world. Users will be able to click on the green dots on the world map, find a photo of a destination they want to go to, and then link directly to that destination page on the helloworld website for all the latest deals and discounts. We also have 80+ unique ultimate itineraries created by our helloworld agents on this site showcasing our local and global expertise.
For more information about the latest travel deals and flights you can also head to www.helloworld.com.au or your local helloworld store.
– Ends –
Knowledge, passion, individual attention, tailored services and absolute commitment – this is what helloworld stands for. Launched in July 2013, helloworld – experts in everywhere - is an innovative travel brand, representing Australia’s newest, leading travel experience.
helloworld evolved from some of the most trusted brands in Australia including Harvey World Travel, Jetset Travel, Travelworld and Travelscene American Express that together have over 40 years’ experience in the travel industry.
With almost 1000 travel agencies, helloworld is one of the largest travel networks in Australia. helloworld was awarded Australia’s Best Travel Agency Group (100 outlets or more) at the National Travel Industry Awards in 2014.
For more information visit www.helloworld.com.au.
With a worldwide audience of over 260 million including 8.1 million Australians, the hashtag became the destination of choice for local and global citizens to be inspired by their favourite topic, travel.
From the lofty peaks of the New Zealand South Island, the buzzing streets of Ho Chi Minh City, the bustling marketplaces in Oman, to the serene lakeside hamlets in Wales, the #helloworldRELAY collected over 22,000 images from travellers globally who joined 80 lead relay Instagrammers in the celebration. The campaign was also supported by a multi-channel marketing campaign bringing the images of the relay from around the word direct to Aussie consumers in out of home advertising, digital and TV.
A few highlights from the #helloworldRELAY included:
- 16,515 Instagram posts, 5,391 tweets and 1,077 Facebook interactions for #helloworldRELAY
- Over 60 countries participated with over 22.8 million audience reach on Instagram alone
- Over 10,000 enquiries from customers over a seven day sales period
- 360,000 engagements across helloworld social channels took place
- The most Instagrammed images included the USA (839), Thailand (707), New South Wales (693), Oman (444) and England (412) which interestingly reflect many of the most loved destinations for Australian travels and emerging destinations
- 29 Instameets of all shapes and sizes were hosted across the globe from 70 participants on a double decker bus in Hobart, by sea on paddleboards in Lord Howe Island to an underground river in Palawan, the Philippines, kayaking in Cornwall, England and the top of Blackcomb Mountain in Whistler, Canada.
“We couldn’t be more proud of the results that we have seen from the #helloworldRELAY and really want to thank Australian and global participants, our agents and our travel partners for showing us what a wonderfully diverse and beautiful place planet earth really is” said Kim Portrate, Chief Marketing Officer at helloworld. “This event showcased that helloworld really are the experts in everywhere - a trusted group of travel professionals that truly can deliver your dream holiday no matter where on earth that dream leads you.”
“The #helloworldRELAY is only one part of the many campaigns we are running for the brand over the course of the next year it is pretty safe to say that Australians have been inspired by all the diverse images seen on the #helloworldRELAY. The successful global sale we hosted immediately after the relay also showed that we were able to turn lookers into bookers of travel with increases in sales,” Kim said.
Australian Instagrammer Garry Norris who kicked off the relay in Samoa on World Tourism Day said that this was the biggest creative challenge as a photographer and hoped that there will be more in the future. “It was an honour to be able to kick off the #helloworldRELAY in Samoa. To be able to take 12 pictures in 12 hours and show off to the world a destination as beautiful and unique as Samoa, was like having your own Amazing Race in one day. I hope they are doing it again next year, sign me up!”
The website relay.helloworld.com.au will now become the home of travel inspiration for Australian travellers looking to consider their next holiday, no matter where it might be in the world. Users will be able to click on the green dots on the world map, find a photo of a destination they want to go to, and then link directly to that destination page on the helloworld website for all the latest deals and discounts. We also have 80+ unique ultimate itineraries created by our helloworld agents on this site showcasing our local and global expertise.
For more information about the latest travel deals and flights you can also head to www.helloworld.com.au or your local helloworld store.
– Ends –
Knowledge, passion, individual attention, tailored services and absolute commitment – this is what helloworld stands for. Launched in July 2013, helloworld – experts in everywhere - is an innovative travel brand, representing Australia’s newest, leading travel experience.
helloworld evolved from some of the most trusted brands in Australia including Harvey World Travel, Jetset Travel, Travelworld and Travelscene American Express that together have over 40 years’ experience in the travel industry.
With almost 1000 travel agencies, helloworld is one of the largest travel networks in Australia. helloworld was awarded Australia’s Best Travel Agency Group (100 outlets or more) at the National Travel Industry Awards in 2014.
For more information visit www.helloworld.com.au.