Small business key to double Adelaide employment rate
Announcement posted by Streetsmart Marketing International 08 Feb 2016
Rebel business owner reveals hard truth about Australian business in 2016
EMPLOYMENT figures in Adelaide could double over the next 12 months if small business owners did just one thing, according to international business owner and author Ian Marsh who will begin his national book tour in the city this Thursday. (Feb 11)
According to the latest Australian Bureau of Statistics (ABS) figures, South Australia has the highest unemployment rate in the country at 7.2 per cent, with 62,500 people recorded looking for work.
Mr Marsh said business owners did not have the self-belief that they could create a thriving successful organisation.
“Proof of that is only 7% of businesses ever reach $1 million turnover,” he said.
“Over 1.2 million businesses in the private sector are small businesses (97% of all private sector) and they employ 3.6 million people (49% of private sector employment).
“If we help small business owners double their results, they would increase employment which will turn the unemployment figures right around.”
The head of Streetsmart Marketing International, whose wife Jenny was born in Adelaide, has written a book called The Inconvenient Truth About Business Success.
“If you look at Australian businesses today, you would have to be living in a cave to not realise how important a strong online presence is,” Mr Marsh said.
“Yet only 44.6% of Australian businesses have a website!”
If small businesses were simply willing to face their inconvenient truths about their business success, Mr Marsh said he had no doubt that many of them could easily double, even triple the results they achieve in the next 12 months.
“If small businesses are more successful, they employ more people, have more money, spend more on goods and services they want to have a better lifestyle, taxes and the Australian economy improves.”
He said it was important to forget about external forces in Australia outside our control, such as Holden closing its factory or atrocities in Syria.
“Look at what’s in your control. How about learning business skills that can triple and quadruple your business results?
“If we have belief and commitment, we can create whatever future we want to create.”
Mr Marsh has been teaching his business success principles at business workshops since 2000 to over 2500 businesses from all over Australia, New Zealand, Belgium, the UK and US.
The four main principles of business success for business owners are having absolute clarity on their goals; accepting full responsibility for the situation they are in and having the courage to turn the situation from where they are currently to where they want to be with a clear plan; taking action on that plan and having a good mentor who is at least five times more successful than they are in the area they are wanting to improve.
Mr Marsh has been in business for 25 years. He mastered sales and marketing early on and built one of the largest air conditioning companies in Australia.
“Because I didn’t know the inconvenient truths about business success in my first large company, I allowed certain staff to have the ability to steal from me without my knowledge, which caused me to go bankrupt in 2006,” he said.
“Although I didn’t realise it at the time, this was the best thing that could have happened to me, because it revealed to me the inconvenient truths about business success and why most business owners do not become millionaires.”
Not one to give up (one of the most important inconvenient truths), in late 2006 he went on to build Marsh Air Marketing, Air Con Direct, Tradesman Profits and Streetsmart Business School.
He currently owns and runs Streetsmart Marketing International and Streetsmart Business School, which turns over about $4 million per annum.
The Inconvenient Truth About Business Success workshop will be held at the Hilton Hotel Adelaide, 233 Victoria Square, from 8.30am to 5pm. For a free copy of the book, be one of the first 300 people to request one at http://www.theinconvenienttruth.com.au
For more details, call 1300 881 671.
According to the latest Australian Bureau of Statistics (ABS) figures, South Australia has the highest unemployment rate in the country at 7.2 per cent, with 62,500 people recorded looking for work.
Mr Marsh said business owners did not have the self-belief that they could create a thriving successful organisation.
“Proof of that is only 7% of businesses ever reach $1 million turnover,” he said.
“Over 1.2 million businesses in the private sector are small businesses (97% of all private sector) and they employ 3.6 million people (49% of private sector employment).
“If we help small business owners double their results, they would increase employment which will turn the unemployment figures right around.”
The head of Streetsmart Marketing International, whose wife Jenny was born in Adelaide, has written a book called The Inconvenient Truth About Business Success.
“If you look at Australian businesses today, you would have to be living in a cave to not realise how important a strong online presence is,” Mr Marsh said.
“Yet only 44.6% of Australian businesses have a website!”
If small businesses were simply willing to face their inconvenient truths about their business success, Mr Marsh said he had no doubt that many of them could easily double, even triple the results they achieve in the next 12 months.
“If small businesses are more successful, they employ more people, have more money, spend more on goods and services they want to have a better lifestyle, taxes and the Australian economy improves.”
He said it was important to forget about external forces in Australia outside our control, such as Holden closing its factory or atrocities in Syria.
“Look at what’s in your control. How about learning business skills that can triple and quadruple your business results?
“If we have belief and commitment, we can create whatever future we want to create.”
Mr Marsh has been teaching his business success principles at business workshops since 2000 to over 2500 businesses from all over Australia, New Zealand, Belgium, the UK and US.
The four main principles of business success for business owners are having absolute clarity on their goals; accepting full responsibility for the situation they are in and having the courage to turn the situation from where they are currently to where they want to be with a clear plan; taking action on that plan and having a good mentor who is at least five times more successful than they are in the area they are wanting to improve.
Mr Marsh has been in business for 25 years. He mastered sales and marketing early on and built one of the largest air conditioning companies in Australia.
“Because I didn’t know the inconvenient truths about business success in my first large company, I allowed certain staff to have the ability to steal from me without my knowledge, which caused me to go bankrupt in 2006,” he said.
“Although I didn’t realise it at the time, this was the best thing that could have happened to me, because it revealed to me the inconvenient truths about business success and why most business owners do not become millionaires.”
Not one to give up (one of the most important inconvenient truths), in late 2006 he went on to build Marsh Air Marketing, Air Con Direct, Tradesman Profits and Streetsmart Business School.
He currently owns and runs Streetsmart Marketing International and Streetsmart Business School, which turns over about $4 million per annum.
The Inconvenient Truth About Business Success workshop will be held at the Hilton Hotel Adelaide, 233 Victoria Square, from 8.30am to 5pm. For a free copy of the book, be one of the first 300 people to request one at http://www.theinconvenienttruth.com.au
For more details, call 1300 881 671.