Holysmoke! Creative Communications Agency Expands with New Appointment

Sydney: Wednesday 10th February 2016
 
Holysmoke! Agency is delighted to welcome Ben Janeczko as Client Services and Business Development Director commencing on Monday 8th February 2016. 
 
With more than fifteen years experience in business development, tourism marketing and partnerships, Ben’s previous roles have included working with Tourism Australia both in Sydney and London, and more recently as the Food and Wine Sector Specialist at Destination NSW in Sydney. Ben is creative, passionate and strategic.
 
His appointment adds to the agency’s existing Travel and Tourism expertise and opens up the opportunity to further diversify and grow. Together with Amanda Fry and the Holysmoke team, Ben’s appointment will provide the opportunity to build on the success of its current Public Relations and Influencer Management, adding additional marketing and product development services to the mix when pitching to destination clients.
 
“Ben’s four years at Destination NSW brings invaluable industry networks, knowledge and business acumen for our continued growth particularly into the food and drink category. 2016 is an exciting time for the Agency” said Amanda Fry, Managing Director.
 
Led by Founder and Managing Director, Amanda Fry, the new business was launched in March 2015 and is defined by the four key pillars - storytelling, thought leadership, leveraging connections and designing innovative ‘change- maker’ campaigns.
 
Holysmoke! Agency continues to redefine the creative space with its innovative approach to clients and campaigns, as demonstrated by the announcement last year of the world’s first Instagram relay, an idea conceptualised by Holysmoke! Agency on behalf of their client helloworld.
 
Amanda Fry believes PR can be the creative lead for clients, “the scope of work for PR agencies is varied and we get to know the brand DNA to the point that we work as an extension of the in-house team. The idea for #helloworldRELAY came about because we wanted to explore what it meant to be experts in everywhere and the concept then flourished through the shared vision of the helloworld team and their network of agencies.
 
Holysmoke recently promoted Laura Heslop to the role of PR Account Director.
 
Contact: Laura Heslop or Amanda Fry
Laura@holysmokeagency.com; or Amanda@holysmokeagency.com 61 418 262 282