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ReachOut Australia selects APD to help parents help teenagers

Announcement posted by APD 11 Feb 2016

Leading e-mental health organisation ReachOut Australia will strengthen its services from early 2016 by supporting parents and carers to build family resilience and maintain and improve the mental health and wellbeing of children within their family envir
APD has been selected to work with Australia’s leading e-mental health organisation ReachOut Australia to build a new digital platform that supports parents and carers to build family resilience and maintain and improve the mental health and wellbeing of children within their family environment.
The service extension will provide parents and carers with the knowledge and skills to better support children through difficulties, increase family resilience and make sure more young people get the right help at the right time. The innovative portal will draw on ReachOut’s 17 years of working with young people and offer moderated forums, free information and tools, and practical how-to guides to help parents and carers manage problems in a supported self-care environment, consistent with ReachOut’s focus on early intervention.
“This is a major new service for ReachOut Australia that will extend their current services for youth and professionals,” said Stephen Smorgon, CEO of APD Australia. “We will be ready to launch the service extension in the first half of 2016.”
Jonathan Nicholas, CEO of ReachOut Australia said: “ReachOut already supports young people directly and indirectly via the resources and information we provide to people in their networks: teachers, friends, school counsellors and health professionals. Extending this approach to include families is a natural development of our trusted online service, which is already accessed by more than two million people every year. We have partnered with APD to ensure this vital channel for youth mental health is connecting with parents in the most effective way online.”
APD has been working with ReachOut Australia on the organisation’s search engine marketing since August 2015.
 
ABOUT APD
Winner, Campaign of the Year 2015 Mumbrella Asia Awards, for “Merdeka 2014” campaign for Malaysian telco, Maxis.
 
APD (http://www.apdgroup.com) is a 360-degree digital services firm that delivers digital growth to more than 1,000 clients across the Asia Pacific region.
APD employs almost 400 digital professionals in Sydney, Melbourne, Auckland, Shanghai, Hong Kong, Manila (its technology hub), Kuala Lumpur and Singapore (Head Office). 
Clients include such as Bayer, Budget, Cisco, Dell, eBay, Ecco, Expedia, Fonterra, Ford, GSK, Lend Lease, Lenovo, Maxis, Nestlé, Panasonic, Qantas, Tumblr and Village Roadshow.
APD has four divisions: APD Interact, who create interactive customer experiences; APD Acquire, who attract and retain customers via performance-based channels; APD Engage, who engage customers through sophisticated communication strategies and technology platforms, and; APD Venture, who invest in end-to-end eCommerce partnerships.
Asia Pacific Digital is listed on the Australian Stock Exchange (ASX: DIG).
 
 
ABOUT REACHOUT AUSTRALIA
ReachOut is Australia’s leading online mental health organisation for young people, providing practical support to help them get through everything from everyday issues to tough times.
Since 1998, ReachOut has worked alongside young people to deliver online tools that address youth mental health and reduce youth suicide. Available anytime and pretty much anywhere, ReachOut.com is accessed by 110,000 Australians each month. That’s more than 1.31 million people each year.