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NZL Store Says ‘Celebrate Your Bravery In 2016’

Announcement posted by Faraway NZ 22 Feb 2016

The NZL store is about New Zealand and mythology; allegories of the land in a new light. It’s all about distances, taking the risk, a calling. People who journey to New Zealand travel forward through time, to the end of the earth, where the new day starts. They are now in their future, on the edge of tomorrow – it starts again here, first.

The NZL store celebrates the bravery, innovation and determination of ‘the traveller’, and this combined with our country’s ethos of uncompromising freedom and individuality, underpins all that they do. The NZL store is about product of time, place and imagination, and they’re about providing a connection between the journey and a personality: an item that comes to life because you wear it, or display it, with context; from a backdrop of exploration, courage and change.

A recently posted blog on the NZL Store website at http://www.nzlstore.com titled “Celebrate your bravery anyway with a quality 100% cotton East 180 tee from NZL store”, said.

“A definition of bravery and the saying to follow in the footsteps of giants. The sea journey to New Zealand from Europe in the mid-19th century and one of the longest journeys of migration in human history.

•    100 days in a wooden boat propelled by canvas sheets tied up with rope

•    covering a distance of 20,000 km (12,500 miles) over oceans and seas

•     encountering anything from sub-arctic storms with waves of over 5m (16 ft.), to being becalmed in the doldrums for weeks; to 15m (49 ft.) whales and icebergs.

•    sharing a tiny space of only 1.8m headroom with 200 others; as well as livestock, rats and cockroaches.

•    never washing, apart from the occasional flooding by sea water as waves break over the bow

•     eating only salted and preserved meat, ship’s biscuits of flour, oatmeal and dried potatoes washed down with a little stale water.

It makes the 24 hour travelling time to NZ now a dream but celebrate your bravery anyway with a quality 100% cotton East 180 tee from NZL store.”