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It snowed in Melbourne on the Moomba weekend

Announcement posted by Second Helping 15 Mar 2016

evian launches new packaging

Snow in Fed Square for Moomba

From Thursday night and across the weekend, Melbournians were fascinated by 1 metre snowflakes floating across the city skyline and snow machines producing snow on either side of the large refrigerated cube that dominated the front of Federation Square for five days. Why? Evian unveiled its latest bottle design, with a new look capturing the purity of the pristine French Alps, just in time for Summer.  The new packaging launched a winter themed evian experience, drawing thousands of visitors to the space.. 

Using the hashtag #evianpurityau curious visitors to Moomba and Fed Square were invited to interact with the activation to enter the draw to win a trip to the home of evian in France on the shores of Lake Geneva.

Images are available here: Click here for the dropbox link

About the new bottle:

Bottled in Evian Les Bains, high in the French Alps on the southern shores of Lake Geneva since 1826, every drop of Evian water began as rain or snow, travelled on a fifteen-year journey through a vast mineral aquifer deep in the mountains, before being bottled directly at the source. This unique story is captured in the design of the new bottles with is clear label, mountain peaks bevelled into the bottle design and the Evian story told on the back label. The new Evian bottle design represents a makeover fitting for the water that has defined the world’s premium water category since the early 80s. With an iconic bottle that now embraces its unique transparency, Evian’s sleek new look is refined, stylish, and chic.

For further information, please contact Under One Roof

Pete Dillon           pete@underoneroof.com.au  |03 9224 1964 | 0409 142 365