Invast Challenges Active Traders: “Why are you trading with a retail broker?”
Announcement posted by Invast Global 22 Mar 2016
Sydney, Australia – 22nd March 2016
Australian Forex and CFD Broker, Invast Financial Services has reiterated their strategic focus on the Premium/Institutional end of the industry, with the launch of a marketing campaign designed to convince active traders to switch to Invast.
The firm, which is a 100%-owned subsidiary of Japanese powerhouse, Invast Securities, is placing itself as the go-to broker for clients who trade large volumes and need customized solutions with institutional quality spreads and commissions.
“Quite frankly, most active traders are paying too much – either too much by way of wide spreads, or too much in commissions.” Says Invast CEO, Gavin White. “The reason is that they get lost in the mix at retail brokers, their activity isn’t appreciated and their needs aren’t specifically satisfied. We specialize in catering only to active individuals and institutional clients. This specialization allows us to construct specific price feeds for each client. Each feed is designed to offer the lowest cost trading conditions relative to volume, trading style and instrument focus of each client.”
Even though Invast is licensed to offer services to retail traders, the company restricts its offering to clients who deposit at least AUD $25,000 or equivalent. “This allows us to provide a much better trading environment for our clients, with a range of connectivity options, from MT4 to FIX API and various industry leading platforms and ECNs such as FlexTrade, Integral and HotSpot” says White. “If you are an active trader, Invast wants to speak to you. We will assess your needs and current activity and provide you with a proposal to convince you to switch your account to Invast.”
The company is planning a big “Switch & Save” marketing campaign over coming months to promote their offering. “We really want to encourage traders to question why they are trading where they are – and to consider what a premium broker like Invast can offer in comparison.” Adds White. “Essentially what we are saying is, if you are a big trader, we are a better broker for you.”