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Big adventures come in small packages – FRĒ, NÜÜD for iPhone SE available now

Announcement posted by LifeProof 12 Apr 2016

- Bring the smallest iPhone on the biggest adventures with LifeProof -
SYDNEY, Australia – 12 April 2016 – iPhone SE packs more into a 4-inch iPhone than ever before. From an advanced A9 chip to a 12-megapixel camera and 4K video, its upgraded features combine to deliver big performance in a smaller body. LifeProof prepares iPhone SE for any weather conditions in even the most challenging adventures. Live beyond limits with waterproof FRĒ and cases for iPhone SE, available now.
 
“Taking your iPhone on any adventure should come without hesitation,” said Bonnie Soon General Manager for LifeProof APAC. “Innovative features such as Live Photos are packed into the smaller iPhone SE, which means that you can easily capture the moment. LifeProof extends these possibilities – no matter what environment you’re in.”
 
LifeProof cases for iPhone SE provide waterproof protection to 2 metres for an hour, drop protection to 2 metres, and seal the device from dirt and snow.
 
FRĒ is the original four-proof LifeProof design. The waterproof iPhone SE case offers a built-in screen protector to keep the display brilliant without inhibiting use. Every device feature remains accessible and fully functional, including Touch ID.
 
NÜÜD for iPhone SE combines a slim form with innovative waterproof technology to allow direct access to the display and provide the truest touchscreen experience. A redundant seal around the screen edge blocks out water, dirt, drops and snow for purists who want nothing between their hand and the Retina display.
 
Strap an iPhone SE to the handlebars, backpack or windshield for the ultimate experience with LIFEACTÍV accessories. LIFEACTÍV accessories mount any device right where it's needed most with QuickMount technology.
 
LifeProof FRĒ (RRP AUD$99.95) and NÜÜD (RRP AUD$109.95) cases for iPhone SE are available now on lifeproof.com and at select retailers. Note the iPhone SE is compatible with LifeProof iPhone 5 and iPhone 5s range of cases. To learn more, visit lifeproof.com.
 
LifeProof Resources
Facebook: https://www.facebook.com/LifeProofAU/
Twitter: www.twitter.com/lifeproof
YouTube: www.youtube.com/user/LifeProofCases
Instagram: http://instagram.com/lifeproof
 
About LifeProof:
LifeProof® encourages technology users to unleash the remarkable by taking their smartphone and tablet devices on every adventure regardless of dirt, sand, water, rocks and other environmental hazards. LifeProof premium cases boast four-proof protection for smartphone and tablet devices and provide freedom from environmental constraints. LifeProof is the No. 1-selling waterproof case in the U.S. and is committed to inspiring its customers to live an active, no-limits lifestyle.*
 
For more information, visit www.lifeproof.com. #LiveLifeProof
 
* Source: The NPD Group/Retail Tracking Service: Cell Phone Device Protection/Units Sold 2012 – 2015
 
The LifeProof name and LifeProof trademarks are the property of Treefrog Developments, Inc. registered in the U.S. and other countries. All other trademarks are the property of their respective owners.

Media Contacts:
Amanda Conroy / Miguela Considine
Espresso Communications
lifeproof@espressocomms.com.au
+61 2 8016 2200