White Lady Funerals Showcases Care and Compassion in New Campaign by Banjo
Announcement posted by Banjo 21 Apr 2016
A new campaign for White Lady Funerals follows a young girl’s journey from childhood to grown woman, showing her supporting a little boy, then her dad after the loss of the family dog, then ultimately in the role she was born to be, supporting a mourner at a funeral, delivering the woman’s understanding White Lady Funerals is known for.
The “She Knows” campaign created with Banjo, is the first new marketing for White Lady Funerals in 12 years, and is supported by a 15” spot, “Dave’s Day” which mentions the company’s pre-paid funerals.
“We looked at the qualities it takes to become part of the White Lady Funerals’ team,” said Andrew Varasdi, partner at Banjo. “They are an incredibly committed group of people who view what they do as a vocation, not a job. We wanted to show the compassion and support they bring to the process of farewelling a loved one.”
White Lady Funerals were the first to embrace an all-female service offering. The “She Knows” campaign explores the modern move to funerals that celebrate a life, rather than simply mourning a death.
“It’s the women of White Lady Funerals themselves who make the difference for our customers and this campaign shows the unique qualities of care and compassion that make them different,” said InvoCare Chief Marketing Officer Fergus Kelly. “The campaign showcases the innate ability to comfort others that White Lady Funerals is renowned for.”
The campaign launches this week and will run at selected times over the next year.
See the campaign here:
https://vimeo.com/162934526
Credits:
Chief Marketing Officer: Fergus Kelley
Head of Marketing: Natalie Riches
Art Director: Raj Rabindranath
Copy Writer: Pete Watman
Business Director: Sakina Vasi
Account Director: Theo Zoumas
Senior Account Executive: Laura Tenison
Senior Planner: Sarah King
Producer: Claire Seffrin / Cathryn Cooper
ABOUT BANJO
BANJO is an independent Australian advertising agency. It began in 2008 with the knowledge that, when you put your clients first, your best work follows. BANJO’S clients include: AMP, Best&Less, Crown, Destination NSW, InvoCare, Nando's, NSW Clubs, Rheem, Royal Agricultural Society of NSW.
CONTACT:
Samantha Tannous
0416 104 033
samantha@relativitycommunications.com
The “She Knows” campaign created with Banjo, is the first new marketing for White Lady Funerals in 12 years, and is supported by a 15” spot, “Dave’s Day” which mentions the company’s pre-paid funerals.
“We looked at the qualities it takes to become part of the White Lady Funerals’ team,” said Andrew Varasdi, partner at Banjo. “They are an incredibly committed group of people who view what they do as a vocation, not a job. We wanted to show the compassion and support they bring to the process of farewelling a loved one.”
White Lady Funerals were the first to embrace an all-female service offering. The “She Knows” campaign explores the modern move to funerals that celebrate a life, rather than simply mourning a death.
“It’s the women of White Lady Funerals themselves who make the difference for our customers and this campaign shows the unique qualities of care and compassion that make them different,” said InvoCare Chief Marketing Officer Fergus Kelly. “The campaign showcases the innate ability to comfort others that White Lady Funerals is renowned for.”
The campaign launches this week and will run at selected times over the next year.
See the campaign here:
https://vimeo.com/162934526
Credits:
Chief Marketing Officer: Fergus Kelley
Head of Marketing: Natalie Riches
Art Director: Raj Rabindranath
Copy Writer: Pete Watman
Business Director: Sakina Vasi
Account Director: Theo Zoumas
Senior Account Executive: Laura Tenison
Senior Planner: Sarah King
Producer: Claire Seffrin / Cathryn Cooper
ABOUT BANJO
BANJO is an independent Australian advertising agency. It began in 2008 with the knowledge that, when you put your clients first, your best work follows. BANJO’S clients include: AMP, Best&Less, Crown, Destination NSW, InvoCare, Nando's, NSW Clubs, Rheem, Royal Agricultural Society of NSW.
CONTACT:
Samantha Tannous
0416 104 033
samantha@relativitycommunications.com