Fashion for Mum Updates Perceptions of Best&Less
Announcement posted by Banjo 05 May 2016
New campaign for the retailer created by BANJO
A snappy spot showcasing women’s fashion at Best&Less runs this week to coincide with Mother’s Day, created by BANJO.
Each time the mum clicks her fingers, she switches outfits across on-trend day wear, stylish work wear, active wear, lingerie and cosy sleepwear, accompanied by the iconic “Mambo Number 5” soundtrack recorded by The Voice semi-finalist, Steve Clisby.
“Our aim for Best&Less is to showcase a fresh perspective on its range, that the stores offer on-trend fashion at great value prices, and the perfect gift for Mother’s Day of course” said BANJO partner Andrew Varasdi. “The simple approach for this TVC, showing as many outfits as possible in 15 seconds, is part of the wider strategy to share with consumers the great range of products they can find at Best & Less.”
At Best&Less, Head of Marketing Linda McDonald said: “This campaign is a fun showcase of the great range of fashion, sleepwear & lingerie we offer to Australians at affordable prices. We’re looking forward to making a lot of mothers happy this Mother’s Day. No excuses dads!”
The “Click” campaign will run on national metro, regional and pay TV, supported by a digital component on Facebook and YouTube.
See the ad here:
https://banjoadvertising.digitalpigeon.com/msg/kYccIBD9EeavZQbiYUDn_w/JZ2r9rnQlE5WJ96wOuzNmQ
Credits:
Client:
Linda McDonald - Head of Marketing
Sara Mauceri- Advertising& PR Lead
Agency:
Ryan Barlow- General Manager
Jade Cerfontyne- Account Manager
Sarah King- Senior Planner
Scott Hopkin- Creative Group Head (Art)
Laurence Cronin- Creative Group Head (Copy)
George Saada- Agency producer
Each time the mum clicks her fingers, she switches outfits across on-trend day wear, stylish work wear, active wear, lingerie and cosy sleepwear, accompanied by the iconic “Mambo Number 5” soundtrack recorded by The Voice semi-finalist, Steve Clisby.
“Our aim for Best&Less is to showcase a fresh perspective on its range, that the stores offer on-trend fashion at great value prices, and the perfect gift for Mother’s Day of course” said BANJO partner Andrew Varasdi. “The simple approach for this TVC, showing as many outfits as possible in 15 seconds, is part of the wider strategy to share with consumers the great range of products they can find at Best & Less.”
At Best&Less, Head of Marketing Linda McDonald said: “This campaign is a fun showcase of the great range of fashion, sleepwear & lingerie we offer to Australians at affordable prices. We’re looking forward to making a lot of mothers happy this Mother’s Day. No excuses dads!”
The “Click” campaign will run on national metro, regional and pay TV, supported by a digital component on Facebook and YouTube.
See the ad here:
https://banjoadvertising.digitalpigeon.com/msg/kYccIBD9EeavZQbiYUDn_w/JZ2r9rnQlE5WJ96wOuzNmQ
Credits:
Client:
Linda McDonald - Head of Marketing
Sara Mauceri- Advertising& PR Lead
Agency:
Ryan Barlow- General Manager
Jade Cerfontyne- Account Manager
Sarah King- Senior Planner
Scott Hopkin- Creative Group Head (Art)
Laurence Cronin- Creative Group Head (Copy)
George Saada- Agency producer