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Braemar SuperStealth wins accolade at annual Good Design Awards

Announcement posted by Leverage PR 30 May 2016

Seeley International’s unwavering commitment to developing innovative and energy-efficient heating and cooling solutions continues to attract industry accolades, with the market leader emerging victorious with a Good Design® Selection at this year prestigious Good Design Awards.

Announced at a gala awards ceremony in Sydney on Friday night, Seeley International’s Braemar SuperStealth was crowned a Good Design® Selection winner in the Product Design category (Domestic appliances).

In accepting the award win for this revolutionary evaporative cooler since its launch in late 2015, Seeley International Founder and Executive Chairman, Mr Frank Seeley AM, said he was delighted to see innovation and market excellence formally recognised.

This product represents a major breakthrough for the industry because it significantly reduces energy usage and noise, and therefore, the impact on the environment,” Mr Seeley said.

Innovation and energy efficiency are two of Seeley International’s core values, and with our commitment to ongoing investment in inspirational product development, we are able to deliver heating and cooling solutions that are “out of this world - but don’t cost the earth!,” he said.

“With a patented super quiet axial fan and a high efficiency inverter motor, the Braemar SuperStealth is the first of its kind in the world and is super quiet and super cool. It is up to 50% more efficient than the previous Braemar evaporative cooler, which was, until now, state-of-the-art.”

Mr Seeley said the business’s continued industry dominance is as a result of a business-wide commitment to innovation, with a dedicated team of engineers focused solely on ‘over-the-horizon’ product development.

“This Good Design Selection Award is a win to be celebrated by the entire Seeley International team, and our success has been achieved through dedicated teamwork and their unwavering tenacity over many, many years,” Mr Seeley said. 

Braemar has been the product of choice of Australian families for more than 50 years, and the SuperStealth further strengthens the brand’s reputation as the most tried, trusted and altogether innovative choice available in both Australian and International markets.

Managed by Good Design Australia, the annual Good Design Awards program recognises and rewards excellence in design, innovation and creativity at a national and international level.

About Seeley International

Seeley International is Australia’s largest air conditioning manufacturer and is market leader in the design and manufacture of ducted and portable heating and cooling products for the domestic, commercial and industrial markets in Australia.

Renowned for its innovation, Seeley International’s brands include Breezair, Braemar, Climate Wizard, Convair, Coolair, Braemar Tudor Romeo and Coolerado. Based in Adelaide’s south - and with factories in Adelaide (evaporative coolers) and Albury (gas heaters, refrigerated and commercial cooling) - the company was founded in 1972 by Frank Seeley AM, who remains Executive Chairman.

Unlike many of its competitors, Seeley International continues to design and manufacture most of the components for its Australian-made products, which it exports to more than 120 countries around the world. More information about Seeley International and its products can be found at www.seeleyinternational.com