News: Macquarie Media Launches Radio Show in Partnership With CarAdvice.com
Announcement posted by CarAdvice 02 Jun 2016
The weekly program will be heard on Nights with Steve Price across Australia on
2GB Sydney, 3AW Melbourne, 4BC Brisbane, regional stations and will also be streamed online and via the station apps.
CarAdvice will air from 9pm Mondays and deliver the big news in motoring from across Australia and around the world. From new car launches, reviewing cars, comparing vehicles, great road trips, practical driving advice to buying and selling tips, plus listeners will be able to call in each week as part of the show and ask the car experts questions.
CarAdvice will be hosted by Macquarie Media’s Steve Price who has over 30 years’ experience as a journalist, and hosts the number one evening radio show in Sydney and Melbourne. He will be joined by CarAdvice associate publisher James Ward and Senior Road Tester Paul Maric, both seasoned motoring journalists with over 30 years’ combined industry experience.
Planning for the show commenced in the back half of 2015 when CarAdvice wanted to extend its online brand into a radio show. A weekly talkback segment featuring CarAdvice has been running on Thursday afternoons on 3AW since February this year and has proven a hit with listeners. Extending the segment to a longer format program with a national audience was a logical next step.
“Adding the CarAdvice radio show to our listener-driven programming made total sense for us. 92% of Macquarie Media listeners already own one or more cars and they are 30% more likely to purchase a new vehicle than the average adult*. The CarAdvice program is an exciting addition to our line up,” said Macquarie’s National Sales Director Mark Noakes.
CarAdvice CEO, Andrew Beecher said: “Our vision is to be the number one automotive media brand across all channels, so expanding into radio is a great way to put our content in front of even more consumers. Our goal in working with Macquarie Media is to ensure the CarAdvice radio show will be the largest and most influential automotive radio program in Australia.”
CarAdvice will debut on June 6th and will run every Monday evening across the Eastern States on the Macquarie Network.
*Source: Nielsen CMV Metro Survey 2 2016, MonSun 5.30am12MN, cumulative (fused) 2GB or 3AW or 4BC vs AP18+
Ends
Steve Price has over 30 years experience as a journalist . He has extensive experience in radio at 3AW, 2UE and now hosts the Number One Show in evenings on 2GB & 3AW. Steve drives a Porsche 911 and has a passion for cars.
James Ward is the Associate Publisher for CarAdvice and has over 20 years’ experience in automotive and media. With an encyclopedic knowledge of cars, James is an expert at helping consumers choose the car that’s right for them.
Paul Maric is CarAdvice’s Senior Road Tester and resident tech expert. He is a qualified engineer with over ten years’ experience as a motoring journalist. Paul is an expert at road testing new vehicles and benchmarking them against manufacturer claims
CarAdvice and Steve Price Nights can be heard in the regional markets on following stations
NSW
2AY Albury, 2CC Canberra 2CC, 2BS Bathurst, 2EC Batemans Bay, Eden, Bega, 2ST Nowra, St Georges Basin, Ulladulla, Southern Highlands, 2LT Lithgow, 2NM Hunter, 2QN Deniliquin
QLD
4SB Kingaroy, Tarong Mine , 4ZR Roma, Mitchell, HOT Goondiwindi, 4LM Cloncurry, 4HI Emerald, Blackwater, Minerva Mine, Rolleston, Clermont, Blair Athol Mine, Dysart, Peak Downs Mine, Moranbah, Goonyella Mine, North Goonyella Mine, 4VL Charleville, Quilpie, Wyandra, Cunamulla, Augathella, 4DB Dalby 4DB, 4ZR St George, 4BU Bundaberg, 4CC Gladstone, 4RO Rockhampton, 4MK Mackay/Whitsunday, 4CA Cairns
Victoria
3YB Warrnambool, 3NE Wangaratta, 3CS Colac, 3HA Hamilton, 3SH Swan Hill, 3WM Horsham, Gippsland 1242AM,
NT 8HA Alice Springs
CarAdvice will air from 9pm Mondays and deliver the big news in motoring from across Australia and around the world. From new car launches, reviewing cars, comparing vehicles, great road trips, practical driving advice to buying and selling tips, plus listeners will be able to call in each week as part of the show and ask the car experts questions.
CarAdvice will be hosted by Macquarie Media’s Steve Price who has over 30 years’ experience as a journalist, and hosts the number one evening radio show in Sydney and Melbourne. He will be joined by CarAdvice associate publisher James Ward and Senior Road Tester Paul Maric, both seasoned motoring journalists with over 30 years’ combined industry experience.
Planning for the show commenced in the back half of 2015 when CarAdvice wanted to extend its online brand into a radio show. A weekly talkback segment featuring CarAdvice has been running on Thursday afternoons on 3AW since February this year and has proven a hit with listeners. Extending the segment to a longer format program with a national audience was a logical next step.
“Adding the CarAdvice radio show to our listener-driven programming made total sense for us. 92% of Macquarie Media listeners already own one or more cars and they are 30% more likely to purchase a new vehicle than the average adult*. The CarAdvice program is an exciting addition to our line up,” said Macquarie’s National Sales Director Mark Noakes.
CarAdvice CEO, Andrew Beecher said: “Our vision is to be the number one automotive media brand across all channels, so expanding into radio is a great way to put our content in front of even more consumers. Our goal in working with Macquarie Media is to ensure the CarAdvice radio show will be the largest and most influential automotive radio program in Australia.”
CarAdvice will debut on June 6th and will run every Monday evening across the Eastern States on the Macquarie Network.
*Source: Nielsen CMV Metro Survey 2 2016, MonSun 5.30am12MN, cumulative (fused) 2GB or 3AW or 4BC vs AP18+
Ends
Steve Price has over 30 years experience as a journalist . He has extensive experience in radio at 3AW, 2UE and now hosts the Number One Show in evenings on 2GB & 3AW. Steve drives a Porsche 911 and has a passion for cars.
James Ward is the Associate Publisher for CarAdvice and has over 20 years’ experience in automotive and media. With an encyclopedic knowledge of cars, James is an expert at helping consumers choose the car that’s right for them.
Paul Maric is CarAdvice’s Senior Road Tester and resident tech expert. He is a qualified engineer with over ten years’ experience as a motoring journalist. Paul is an expert at road testing new vehicles and benchmarking them against manufacturer claims
CarAdvice and Steve Price Nights can be heard in the regional markets on following stations
NSW
2AY Albury, 2CC Canberra 2CC, 2BS Bathurst, 2EC Batemans Bay, Eden, Bega, 2ST Nowra, St Georges Basin, Ulladulla, Southern Highlands, 2LT Lithgow, 2NM Hunter, 2QN Deniliquin
QLD
4SB Kingaroy, Tarong Mine , 4ZR Roma, Mitchell, HOT Goondiwindi, 4LM Cloncurry, 4HI Emerald, Blackwater, Minerva Mine, Rolleston, Clermont, Blair Athol Mine, Dysart, Peak Downs Mine, Moranbah, Goonyella Mine, North Goonyella Mine, 4VL Charleville, Quilpie, Wyandra, Cunamulla, Augathella, 4DB Dalby 4DB, 4ZR St George, 4BU Bundaberg, 4CC Gladstone, 4RO Rockhampton, 4MK Mackay/Whitsunday, 4CA Cairns
Victoria
3YB Warrnambool, 3NE Wangaratta, 3CS Colac, 3HA Hamilton, 3SH Swan Hill, 3WM Horsham, Gippsland 1242AM,
NT 8HA Alice Springs