Evolution 7 rescues VIISIT travel marketing platform

MELBOURNE, AU, JUNE 2 — In a significant and strategic move for the independent digital agency Evolution 7, the agency today announced its acquisition of leading custom destination marketing platform — Viisit.

The Viisit platform (originally developed by Como Group, which went into administration in late 2015), marks a strong addition to Evolution 7’s stable of travel clients & projects, which includes Qantas Holidays, Abercrombie & Kent, Intrepid Travel, Peregrine Adventures, Geckos Adventures, Viva Holidays, and ASA Tours.

Mack Nevill, Founder of Evolution 7, said the acquisition will help grow the agency’s extensive travel marketing offering and expertise.

“Acquiring the Viisit platform is a fantastic opportunity for us to build upon our deep expertise in the travel & tourism sector, and to further provide our digital strategy and marketing capability to the new clients who have engaged us,” he said.

“We’re tremendously excited to be able to work with such a terrific group of people and to realise an exciting new vision for the future of the platform.”

The Viisit platform synchronises with the Australian Tourism Data Warehouse (ATDW), giving clients access to the country’s largest tourism database, allowing for highly customisable, responsive and data-driven websites. The platform provides powerful tools for travel marketers and includes modules for bookable accommodation, local attractions, cafes & restaurants, social integration, mapping and more.

Together with the acquisition the agency has brought an enviable stable of clients into the fold including regional tourism boards such as Destination Melbourne, Visit Ballarat, Grampians Tourist Board, Tourism North East, Goulburn River Valley Tourism, Murray Regional Tourism, and General Surgeons Australia who have since engaged Evolution 7 as their digital agency of record.

“Evolution 7 have been great to work with,” said Will Flamsteed, CEO, Grampians Tourism. 

“Their customer focused approach allowed Grampians Tourism and the other regional tourism boards to ensure the process was cooperative in its output and resulted in a terrific outcome. The VIISIT platform will ensure our digital presence evolves with the demands of the consumer and with Evolution 7 driving, I am confident we will be part of the journey.”

As part of the acquisition, Evolution 7 migrated more than 35 websites to Amazon Web Services, significantly increasing site speed, stability and user experience for some of Victoria’s leading tourism websites. Evolution 7 is an AWS Partner, and expert in the architecting, delivery and support of mission-critical complex hosting for some of Australia’s largest websites.

Evolution 7 plans to continue supporting and enhancing Viisit, with plans underway to begin developing a new version of the platform in the second half of 2016.  The agency is currently welcoming any enquiries regarding new projects in the travel & tourism space, or clients interested in building their destination marketing experience upon the Viisit platform.

High-res images are available for download at this link: https://drive.google.com/drive/u/0/folders/0B-m8bL2krIxVLXYxNjFYMkhBS3c